Get the Latest Growth Hacks and More Insights Delivered Each Week: Sign Up Here.
šĀ Special Halloween Edition: Growth Hacks Based on FearĀ š±
š± Very Scary Growth Hack #1 – Fear of Being Rejected!
Listerineās 1920s ads turned bad breath from a fairly common minor flaw into halitosis, a condition that made you into a social pariah, sexless and alone.
Consumers were rendered so effectively insecure that Listerineās sales rose āfrom $115,000 to more than $8 millionā in just seven years.
Source: https://www.smithsonianmag.com/smart-news/marketing-campaign-invented-halitosis-180954082/?no-ist
__________________________
š± š± Even Scarier Growth Hack #2 – Fear of Death = Shockvertising:
Non-profits and public service announcements use this tactic often. Using horrifying or discomforting images along with alarmist headlines gets a real visceral reaction from people.
Examples include anti-smoking ads featuring real ex-smokers displaying the ravages of throat cancer and Buergerās disease, and commercials that show the awful consequences of texting while driving.
Fear is used in these ads for one simple reason: because it works. In 2012, the CDC reported that one week of scary anti-smoking ads prompted 50,000 smokers to quit.
__________________________
š± š± š± The Scariest Growth Hack #3 – Fear of Missing Out!
One clothing company has this all figured out. This online retailer tested a limited next-day shipping offer against another version in which the limited offer wasnāt shown.
The limited time shipping offer boosted sales by 226%.
All it took was one line of text with a countdown and somewhere around 45 seconds to install it.
But to take full advantage of scarcity to increase your sales, you need to fully understand itās power.
Source: https://sumo.com/stories/scarcity-marketing
__________________________
In Depth Articles:
Building a Brand Based on Emotions: Fear
How āScaryā Sells With Fear Based Marketing
