Taktical Growth Hacks – #59
October 31, 2017
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🎃 Special Halloween Edition: Growth Hacks Based on Fear 😱
😱 Very Scary Growth Hack #1 – Fear of Being Rejected!
Listerine’s 1920s ads turned bad breath from a fairly common minor flaw into halitosis, a condition that made you into a social pariah, sexless and alone.
Consumers were rendered so effectively insecure that Listerine’s sales rose “from $115,000 to more than $8 million” in just seven years.
😱 😱 Even Scarier Growth Hack #2 – Fear of Death = Shockvertising:
Non-profits and public service announcements use this tactic often. Using horrifying or discomforting images along with alarmist headlines gets a real visceral reaction from people.
Fear is used in these ads for one simple reason: because it works. In 2012, the CDC reported that one week of scary anti-smoking ads prompted 50,000 smokers to quit.
😱 😱 😱 The Scariest Growth Hack #3 – Fear of Missing Out!
One clothing company has this all figured out. This online retailer tested a limited next-day shipping offer against another version in which the limited offer wasn’t shown.
The limited time shipping offer boosted sales by 226%.
All it took was one line of text with a countdown and somewhere around 45 seconds to install it.
But to take full advantage of scarcity to increase your sales, you need to fully understand it’s power.
In Depth Articles:
Building a Brand Based on Emotions: Fear
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