Taktical Growth Hacks – #60
November 7, 2017
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Growth Hack #1 – Add Popup Annotations to Mobile Youtube Videos:
YouTube has 1.3 billion users who watch 5 billion videos every day, and more than half of YouTube views come from mobile devices.
Adding annotations to a video boosts your views/retention. But: Annotations don’t show up on mobile!
Here’s how to fix it:
1. Use YouTube Cards instead.
2. Go to your YouTube channel.
3. Click your video.
4. Click on the cards icon.
5. Press “Add card”
Growth Hack #2 – 3 Words Increased Mobile Conversions By 36%:
Adbasis ran the same A/B test for different ads. 42 times it yielded a positive change to the conversion rate. The average conversion rate increase, based on the positive examples, was +36.6%. 12 out of 48 times this test more than doubled the conversion rate (100%+ lifts).
These 3 magic words were “from your phone”. Worth trying to use them in your mobile ad.
Growth Hack #3 – Send Push Notifications in the Afternoon for Maximum Impact:
Leanplum, a mobile marketing automation tool, broke down 671 million pushes to uncover some interesting trends on time of day targeting for push notifications.
Pushes sent and opened trends upward throughout the day, with a small peak around noon, a slightly larger one around 3pm, and the largest in the evening.
The post-evening trend is interesting – after 6pm, on a relative basis, Pushes Opened starts to trend higher, relative to previous hours, and Pushes Sent is lower.
This indicates that while mobile apps are delivering a ton of pushes leading up to evening, it might be more effective to time them post-evening, when engagement seems high.
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