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Growth Hack #1 – How to Find Your Competitor’s Guest Posts:
One up your competition by revealing where and what they’re guest posting.
Method 1: Use Google search queries. Your starting point for finding competitor guest posts should be Google search. There are several queries you can try, but the most effective is: “Author name” + “guest post” –site: competitordomain.com –site: https://twitter.com
Method 2: Look for author pages. Technically this is another search query: “Author name” + inurl:author
Method 3: Use reverse image search. You can use Google’s reverse image search (right click an image while using Chrome) to find posts containing the author’s headshot.
Method 4: Use Ahrefs Content Explorer to find content written by a particular author. Just enter the following query: author:“Author name”
Growth Hack #2 – Make a LinkedIn Post Go Viral:
Follow this outline for crafting a LinkedIn post that will blow up:
1) Start the piece by drilling down into the problem and “knife twisting” in a total of eight words.
2) Explain the negative outcomes within the next two lines.
3) Dive into the aha moment.
4) Dive into the sacrifices you needed to make to solve the problem.
5) Describe the steps along the hero’s journey to overcome the problem.
6) Beneficial outcome.
7) Escalate the benefit to give more credibility to the learning.
8) What readers can do if they have similar problems.
Growth Hack #3 – The 11 PM Rule for Content Creation:
The co-founder of BAMF Media follows the 11 PM rule when it comes to releasing consistent, popular content. Here’s the secret to his success:
Every Monday he sends out two newsletters.
Here’s the problem:
Some Mondays he can’t find a single moment to send out these newsletters until it’s almost midnight.
He could wait and send these newsletters out the next day.
But he doesn’t do that.
Because the easiest way to be memorable is to show up every day.
This is why even when it’s 11 p.m., he’ll still send out these emails.
As a result, this happens:
Sloppy grammar? Check.
Lazy subject line? Check.
Bad spacing? Check.
IT DOESN’T MATTER.
CONSISTENCY IS MORE IMPORTANT THAN BEING PERFECT.
Source: Josh Fechter
In Depth Article:
How Shopify Grew From a Snowboard Shop to a $10B Commerce Ecosystem