Taktical Growth Hacks – #76
April 3, 2018
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Growth Hack #1 – + 300% CTR With User Generated Content:
Online companies that highlight user generated content in their ads increase their CTR by 300%, and decrease CPC by 50%.
Here’s three ways you can start using UGC right now:
1. Release a branded hashtag.
2. Announce a photo contest.
3. Launch a giveaway.
Growth Hack #2 – Use the Right Sources to Get People to Trust Your Brand:
Nielsen conducted a global survey to determine the sources that consumer trust most.
Here are the top 6:
1. 86% of respondents trust recommendations from people they already know.
2. 70% trust branded websites.
3. 66% trust other consumers’ opinions posted online.
4. Articles/editorial content: 66%
5. Brand-sponsored online content: 61%
6. Emails and newsletters they subscribed to: 56%
Note: 30% of people suspect a brand is censoring or writing fake recommendations if there are only positive reviews.
Growth Hack #3 – How to Make Lead Magnets Work for You Beyond the Opt-In:
Lead magnets and downloadable/free content or offers can incentivize people past the top of the funnel phase.
When you use lead magnets further along the funnel, you can:
– get more information from subscribers (e.g. phone number, job info)
– boost their initial purchase/re-purchase intent
Source: 500 startups
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