Taktical Growth Hacks – #90
July 24, 2018
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Growth Hack #1 – How Long Before Should You Wait to Have an Email Popup…Popup?
The Answer? 5 Seconds.
SumoMe.com is a great tool for setting up Full screen Email Popups
The entry pop-up is exactly what it sounds like: A pop-up form is activated when a visitor first enters your site.
Often these forms block the view of the majority of the screen, forcing engagement.
Source: SumoMe
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Growth Hack #2 – Attract Great Talent With a Human Touch:
Your growth depends on a great team, but it’s hard to compete with giants in the marketplace.
Try to include a “Who You’ll Work With” section in your job posting as a personal touch that’s rarely applied. It stands out and adds a human element in a meaningful way.
Here’s what to include:
1. Highlight the 3-4 people they’ll work closest with.
2. Place emphasis on why it’s rewarding to work with them.
3. Include at least one person in a leadership role.
Bonus: Include articles from your peers about your company culture.
Source: http://www.helpscout.net/blog/writing-job-posting/
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Growth Hack #3 – Double Your Clicks By Using Buttons in Email Campaigns:
Research shows that most people scan email campaigns rather than reading them word-for-word.
Using buttons for your call to action means they will stand out to skimmers while text links will often go overlooked.
Campaign Monitor tested this theory, running a campaign where one version had a button to get the click, and another had text.
The result?
127% more clicks!
Source: https://www.campaignmonitor.com/blog/email-marketing/2014/08/buttons-email-marketing-campaigns
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