Taktical Growth Hacks – #95
September 11, 2018
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Growth Hack #1 – Increase Conversions 40% Using Data:
One of these two headlines performed better than the other:
1st – “The simple test that increased our referrals”.
2nd – “The simple test that increased our referrals by 30%”.
The second looks more promising. But by how much? +40%!
Data makes your headlines stronger.
Here is the go-to massive resource with all kinds of data for more compelling headlines: statista.com
Growth Hack #2 – Convert Trial Users to Paid Faster With a Discount:
Does your product have a free trial? If so, you know how important it is to get people to stay on after the trial period ends.
Try this: Somewhere in the middle of that trial, offer users a one time chance to end their free trial early in exchange for a big discount on the first month of using the product.
Send an email, text, or push notification from your app that reads something like: “End Trial Now – Get 1 Month Free. This special offer expires in 59:59 minutes [countdown].”
Growth Hack #3 – Improve E-Commerce Conversions by Removing Social Share Buttons:
Taloon.com removed social sharing buttons from its product pages. This increased ‘add to cart’ actions by 11.9%.
The number of shares on most of the product pages was zero. While a high number of shares and likes act as a positive reinforcement, the opposite is also true. A low number of shares breeds distrust in the mind of the customer about both the company and the quality of the product.
Social proof can work both ways.
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