Let’s chat about Instagram ads
Instagram offers marketers several dynamic ways to reach large and lucrative audiences in the digital age.
Instagram is an essential digital marketing tool to promote your business, and the strategists at Taktical know exactly how to utilize it.
Thanks to its audience targeting features, Instagram lets you define your campaign’s audience, segmented out by factors like location, interests, similarities to past audiences, and even behaviors. By leveraging these features and applying our successful social media tactics to your business, Taktical Digital can effectively use Instagram ads to promote your brand to the right audience.
Your business can’t afford not to advertise on Instagram. With over 1 billion monthly users, Instagram is a significant platform that your company needs to take advantage of. Marketers can fine-tune their Instagram marketing campaigns based on their specific goals using options like Story Ads, Photo Ads, Video Ads, Carousel Ads, Ads in Explore, and Shopping Ads (among others). At Taktical, an expert Instagram marketing agency, we can help you maximize your advertising strategy to nail your objectives.
Here’s what makes our Instagram marketing specialists unique
- We can show off genuine results from past campaigns
- We employ an in-house creative team
- We’re obsessed with data
- We consistently earn awards and praise from industry experts
Covering all angles
Drastically reduce the time it takes to deploy new ad creatives and campaigns with Taktical Digital!
Why advertise on Instagram?
Instagram has 1 billion active users a month, and more than 400 million active daily users. The platform drives 4.2 billion likes per day on the 40+ billion photos posted to date. It’s the platform with the highest user-engagement rate, and when compared to other popular social platforms, Instagram also drives the highest engagement of users with brands. Still need convincing?
- Instagram is a fully integrated part of Meta’s advertising ecosystem, which means that Instagram ads get access to Meta’s superior campaign customization options, formatting, and targeting capabilities, with Instagram’s added high engagement.
- Instagram users are eager to engage with brands and their ads. On Instagram, users are 58 times more likely to engage with branded content than on Facebook, and 120 times more likely to engage on Instagram than on Twitter.
- Instagram’s research shows that ad recall from Instagram ads is 2.8x higher on average than ad recall from other social platforms.
- Instagram has the highest monthly active users of all social media platforms.
Our Instagram advertising process
Optimize your campaign with experienced Instagram marketing experts who have a proven track record of success. Taktical Digital is an experienced Instagram ad agency that will optimize your marketing campaign in the ways that matter most on this social media platform.
Selecting a target audience
No one knows the consumer better than the client, so at Taktical Digital we begin by collaborating closely with clients to understand the consumer base and how to reach them.
Creating the ad
When it comes to actually creating an ad, Taktical Digital provides ad specs and speaks knowledgeably on best practices for design. An experienced in-house creative team will know that a collaborative approach is especially crucial in this stage to ensure the client is represented accurately. They will work alongside the client to ensure brand identity is conveyed and visibility is optimized.
Tracking the performance of the Instagram ad
A professional Instagram advertising company like Taktical Digital will provide measurable results and be able to adjust campaigns based on quantitative data. Social media advertising agencies should always be operating with the most up-to-date tools and knowledge to analyze results, then taking a proactive approach in conveying them to clients. We believe there is no compromise: A data-driven strategy for Instagram advertising is a must.
Refining your Instagram campaign
When we learn which elements of your Instagram ad campaign are strongest, we adjust the campaign accordingly.
We ensure our clients know they’re getting their money’s worth by sharing data that proves we’ve delivered results.
Why Taktical Digital?
Internationally recognized for both performance and prowess, Taktical is a premiere performance marketing agency.
We at Taktical Digital have earned international recognition from both clients and digital marketing industry experts by offering client-centric service and delivering results that help brands grow fast in an increasingly competitive world.
Having worked with clients across the fashion, finance, and technology industries, we have a deep understanding of the differing needs that our clients may have. Chase, Do Amore Jewelry, Rachel Zoe, and growing startups have trusted us to optimize their companies through social media and Instagram advertising, and we’re eager to do the same for you.
Regardless of your goals, industry, company size, or budget, we’re eager to help you boost your brand’s momentum with Instagram marketing. An impressive in-house creative team optimizes design while an experienced Paid Social department focuses on the tracking, measuring, and reporting of data. Contact us today to learn more about what we can do for you.
Instagram Ads FAQ
Because it focuses on visual content, Instagram is one of the best platforms for ad placement. Studies have shown that users are exponentially more likely to engage with branded content on Instagram than on other social media platforms like Facebook or Twitter.
With targeted ads that connect specific types of content with customer profiles, you can put ads in front of clients that they actually want to see. Because of the visual nature of the platform, you’ll want to pay special attention to your creative assets so they catch the eye of potential clients.
Go to your Ads Manager portal in Meta, select your ad objectives from a checklist, fill in details, and select Manual Placement (if you don’t want ads on other Meta platforms). Format your ad and preview, then you’re ready to go as soon as the ad is approved!
Leverage Intagram’s segmentation features and apply our successful social media tactics to your business, Taktical Digital can effectively use Instagram ads to promote your brand to the right audience.
Absolutely, and we recommend it. A variety of pricing models are offered depending on your industry, the type of ad (i.e, video, logo, etc), and the bidding model. Bidding models include cost-per-click, cost-per-impression, and cost-per-engagement.
Depending on the type of ad, Meta offers a number of pricing structures for advertising on Instagram. You can set your budget and bid strategy in Meta to get the most out of your ad spend. Get in touch to find find out what we can do with your budget!
Content, content, content. First create a profile people want to follow, then reach out to businesses whose ideal clients are interested in what you do. Keep things fresh so people keep coming back for more. And you can also turn Instagram posts into ads!
- Photo or Image: This is the simplest and cheapest option
- Carousel: A series of rotatable photos of your product
- Collection: A collage of images
- Video: Videos up to 60 seconds long
- Shopping: Adds product tags to your images
Instagram is one of the most effective ways to get your products and/or services in front of potential clients. An agency that knows how to engage viewers of specific content can help you find your ideal customers. Our team of experts has helped scale clients across verticals, with all types of budgets using nothing but our strategies and expertise.
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