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Our average client engagement on SEO is over 3 years, while the industry average is 5.5 months.
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15Five

15Five offers companies worldwide an employee engagement and performance management software suite that allows users to integrate objectives into weekly check-ins, set up and view objectives, update employee progress, and post comments in real time.

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Rachel Zoe

Box of Style is a subscription service aimed at fashionistas who appreciate value just as much as luxury. Four times a year, subscribers receive boxes containing each season’s fashion essentials. Each box offers over $400 worth of products. A Box of Style membership costs $99.99 per quarter.

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SEO

15 Five

15Five offers companies worldwide an employee engagement and performance management software suite that allows users to integrate objectives into weekly check-ins, set up and view objectives, update employee progress, and post comments in real time.

Goals and challenges

15Five wanted to leverage its existing content strategy to boost brand exposure and improve organic visibility. They partnered with Taktical to develop a custom SEO strategy that would help 15Five remain competitive in a crowded market.

Results

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45%
Keywords
$1 MILLION
Users
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73,400
Sessions
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166
Sales Leads
Paid Social

Rachel Zoe - Box of Style

Box of Style is a subscription service aimed at fashionistas who appreciate value just as much as luxury. Four times a year, subscribers receive boxes containing each season’s fashion essentials. Each box offers over $400 worth of products. A Box of Style membership costs $99.99 per quarter.

The Taktical approach

Our team helped Rachel Zoe achieve their goals by producing copy that suggested the true value of the products and compared it to what customers actually paid for them. We also prioritized grabbing and keeping the attention of leads with new and dynamic creative that both caught their eye and answered their questions.
Demand was apparent from the start. We responded by strategically segmenting our audiences and periodically expanding them. This was key to sustaining our numbers. The results speak for themselves.

Goals and challenges

Rachel Zoe approached Taktical with a starting monthly budget of $30k. The task: attract customers while keeping the cost per website purchase under $100.
Our challenges? Generating copy that simultaneously answered customer questions and demonstrated the value of the products, while also regularly updating creative and design features to ensure consistent audience engagement.

Results

37%
Cost of Acquisition
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217%
Purchases
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961%
Landing Page Views