Client:
Homepolish
Case Study: HomePolish
Brief:
Homepolish is a smart, accessible, and personal service that has set out to revolutionize the interior design industry whether you're accessorizing or gut-renovating your home. By giving users access to top emerging design talent, a world class shopping experience, and exceptional customer service, Homepolish makes it easy to love where you live.
Services rendered:
- Paid Social
- Paid Search
- Conversion Optimization
- SEO
The Challenge
Homepolish wanted to effectively drive high quality leads at an efficient price through a considerably long sales cycle. It was also important to understand the difference in conversion data by market and creative.
The Solution
After thorough analysis of historical business data, Taktical Digital identified Facebook’s Lead Ad as a powerful way to drive and canvass new business for Homepolish.
Layering strategies by way of lookalike audience and creative specific to region along with device targeting, Taktical Digital was quickly able to extract what specifically was driving high quality leads and quickly push more budget into those places.
The Results
Homepolish saw their Average Cost Per Lead drop by 73.9% with a drop as large as 85% in some markets.
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Get in touch with Taktical Digital today to learn how we can help you like we helped them.
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