Client:
Matador App for iPhone
Case Study: Matador
Brief:
Matador is the first commission free social trading app that lets you trade and network with friends. Find inspiration and learn more about the stock market as you conduct transactions. Share your own insights with your followers and become a top investor.
Services rendered:
- Paid Social
- Mobile App Downloads
The Problem: Downloads Cost Too Much...
Matador is a finance app. They had been targeting people interested in investments on Facebook. The targeting was wrong, demographically. They didn't understand why they weren't getting downloads.
Taktical realized that the targeting was off the mark. They were targeting people who were already established and investing. Taktical changed the targeting to people who were more aspirational and early adopting.
The Solution
- Flip the previous carousel ads of app screenshots into beautiful slideshow/video ads that captured much more attention.
- Move ad dollars to instagram.
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- Change targeting to tech, finance and gamblers.
The Results
Matador saw their cost per install, their main KPI, drop by an astonishing 78%. At the same time, engagement rates rocketed 1500%. Matador's number of active uses quadrupled in only a few months.
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