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Growth Hack #1 – The Best and Worst Words for Email Subject Lines:
The words you use in your subject lines impact email open rate. We know this. But, just how much of an effect can they have?
Here are the words that can impact your open rate the most:
– Free: +2%
– Freebie: +26%
– Urgent: +79%
– Thank you: +57%
– Cancelled: -40%
– Helping: -12%
– Donate: -56%
– Last chance: -45%
Growth Hack #2 – Increase Conversions 40% by Including a Number:
One of these two headlines performed better than the other.
1st: “The simple test that increased our referrals”.
2nd: “The simple test that increased our referrals by 30%”.
The second looks more promising. But by how much? +40%!
Data makes your headlines stronger.
Here is a great, massive resource with all kinds of data to make your headlines stronger: statista.com
Growth Hack #3 – +20% Sign-ups With a Single Phrase Change:
Carnegie Mellon set up a free trial program that customers can sign up for and tested it between two phrases:
1. “a $5 fee”
2. “a small $5 fee”
The second phrase was able to increase sign-up rates by over 20%.
They found that the emphasis on the “small” fee made it much easier to deal with conservative spenders.