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Taktical Growth Hacks #266

August 2, 2022

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What’s in the News this Week

Google report shows no hidden fees for ad buyers. Amazon to start showing ads on its Echo Show smart displays. Meta reports first ever decline in ad revenue.

 

Growth Hack #1 Rethink your pop-ups

Though 70% of American users surveyed reported that they find pop-ups annoying, marketers are still widely using pop-ups to encourage site users to make purchases, subscribe to email lists, and make return site visits.

So, how do you create pop-ups that users actually find helpful?

Usability Geek found 3 types of pop-ups that users consider useful:

1. Force the user to confirm an action or make a decision at a critical moment

2. Give the user feedback or advice

3. Bring their attention to a single, relevant piece of information

 

Source: Usability Geek

 

Growth Hack #2 You have to give to receive

Coconut Bowls,  an eCommerce website selling sustainable houseware, racked up over 200k page views, 37k+ followers, and generated over 40k new email leads, all for less than $1,000.

Here’s how they did it:

As part of their marketing strategy, Vyper, a  ran an Instagram giveaway for them, combining UGC with an incentive to engage with the brand’s social media and email lists as well as refer friends.

Here are 5 ways to make Instagram giveaways like this one so successful:

1. Email: Announce the upcoming giveaway in advance to your existing subscribers

2. Partnerships & Influencers: These people can reach a following beyond your existing subscribers, providing their trusted endorsement of your brand

3. Encourage followers to engage: Higher likescomments, and shares can get posts from your brand more visibility

4. Use short-form content: Posting videos and stories leading up to the giveaway allows you to keep awareness high without crowding your feed

5. Share! – Take this opportunity to encourage followers to share and send referrals, making it part of the contest in order to get more participants and more long-term followers

 

Source: Vyper

 

Growth Hack #3 UI design… more than just looks

Good UI Design is absolutely critical for making site visits longer and more frequent.

But how exactly do you achieve “good” UI Design?

Usability Geek came up with their 7 Commandments of Good UI Design: 

1. Instant Accessibility: Build links into your copy or incorporate buttons or tabs, helping users to click through quickly within the same tab

2. Consistency: Be consistent in both design elements and location of buttons, tabs, and links

3. Transparency: be sure users can always see loading or downloading progress bars, telling how much longer they should expect to wait

4. Allowance for Mistakes: Ensure users can easily go back and forth without being booted back to the homepage and losing their progress

5. Simplicity: UI design should follow standard patterns users have become familiar with

6. Recognizable patterns: Users are unlikely to remember site functions from page to page, so recognizable patterns in location, shape, and color of similar  buttons is key

7. User Testing: Ensure your site design is not only easy to use, but also that it serves the right purpose for your unique business

 

 

Source: Usability Geek

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