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Growth Hack #1 – How Pinterest Increased Conversions +50% with Just One Experiment:
When you are as huge as Pinterest, you’re happy when the next A/B test shows even a 0.1% improvement.
Imagine how happy their growth team was when they saw a 50% increase in conversions.
So here’s how they managed to do that:
1. They stopped the user from scrolling (the default action of a Pinterest grid is people scrolling) if they didn’t have an account yet.
2. Instead, they put up a small banner that said, ‘Sign up to see more of this content.’
This experiment alone improved their conversion rate by 50%.
Read more in next week’s Taktical Growth Hacks for Part II of this experiment. . .yes, there’s more!
Growth Hack # 2 – What Drops Conversions by -36% and Increases Them by +96%?:
Unbounce analyzed 2,345,864 exit intent popup views.
They did this by A/B testing two versions:
A: 900x700px popup
B: 800×500px popup.
From this, they uncovered 2 insights:
1. The first version (A) dropped their conversions by 36%.
2. The second (version B) increased them by 96%.
Result: 900x700px popup turned out to be too large for some browsers. As a result, it reduced load/view ratio and overall impressions by 36%.
Growth Hack #3 – Two of the Biggest Email Mistakes, Revealed:
Noah Kagan, founder at Sumo (AppSumo) has sent more than 100M emails.
Here are the 2 biggest mistakes he learned:
#1. A couple of years ago, he tested segmentation and spent tons of time and a lot of money doing so. He found that segmentation isn’t worth the effort. Analyzing other data revealed that non-segmented emails generate 3.19 times more revenue than segmented.
#2. Many brands only put a CTA at the end of the email. However, very few people who open that email are going to make it down the page (on average 80% read only the first screen). Placing your CTA at the top of your emails can see around 4 times more conversions.