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Growth Hack #1 – What Picodi Did to Boost Their SEO Visibility By 841%:
Picodi.com was presented in 25 different countries and had low SEO visibility (search volume + the position of ranking keywords). They made one change and it skyrocketed their SEO visibility by 841%.
Here’s the change they made:
1. Before this experiment, they had a local domain for each country.
2. They migrated all the countries from local domains to their main domain (example: domain.com/country).
3. They added 301 redirects from old domains to the main one.
Growth Hack # 2 – Improve Email Performance +25% With Ratios:
Images aren’t categorically bad for emails. Instead, pay attention to your RATIO of images:text.
A few tips to keep in mind:
– Don’t go below 2:3
– Don’t make your entire email one big image with text on it
– Include descriptive alt text that gets people to expand/view all images (and tracks your opens)
Source: 500 startups
Growth Hack #3 – Boost Instagram Engagement 38% With One Simple Trick:
Georgia Institute of Technology and Yahoo Labs researchers analyzed 1.1 million photos on Instagram and uncovered 1 simple thing that increases engagement by 38%.
Here’s what they found:
1. Pictures with human faces get 38% more likes.
2. And 32% more comments.