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Growth Hack #1 – From $0 to $100 Million in 37 Days by Leveraging the Power of Exclusivity:
In January 2013, Gentry Underwood launched an email app called Mailbox. They focused on solving one massive problem – tons of unread messages in email inboxes. 37 days later Dropbox acquired it for a reported $100 million.
Why? Well, In 37 days, Mailbox accumulated over 500,000 users.
How did they do it?
They created a smart automated “referral reservation scheme”:
1: You sign up to get notified when the app will become available to you.
2:. You see how many people are in front of you in the queue.
3: The system notifies you: the more friends you’ll invite, the higher you’ll be in the queue, the faster you’ll get access to the app.
4:. You invite your friends like a crazy person trying to get to the top of the list.
To help this along, they even created a simple video: https://vimeo.com/groups/159435/videos/54553882
It instantly went viral because the problem was hot/unsolved and the solution was elegant.
They notified tech media that were more than happy to write about the app (again, because the problem was hot/unsolved and the solution was elegant).
The viral nature of the video met media coverage, got multiplied by the “referral reservation scheme” and in 37 days resulted in 538,000 users waiting in a line to get access to the app.
It’s no surprise, then, that Dropbox swooped in and acquired them at this 37-day mark for $100 million.
Growth Hack #2 – Increase “YES” Responses 2X By Giving People an Easy Out:
Do you like to hear “NO” or experience 0 responses when you survey your audience, ask them anything to do, or offer to acquire anything?
Yeah, we didn’t think so.
How about increasing your chances to hear “YES” by 2 times?
Here’s an easy trick to do just that:
42 studies showed that the likelihood of a positive response was doubled when researchers added a simple phrase “you are free not to”.
When you tell people they don’t have to do something, they’re more inclined to follow along.
Growth Hack #3 – 5 Ways to Get More Press:
Reaching out to press and getting what you want published isn’t easy. Make sure you’re warming them up appropriately instead of just sending a cold e-mail and requesting their help.
Here are 5 steps to warm up journalists before you pitch them an idea:
1. Do a customized audience campaign on Twitter. You will need at least 400 Twitter handles. Get their attention before contact them via email.
2. Send a personalized and short one-liner email. For example: “Hey: Do you like Chipotle?”. Track email opens with Mixmax for Gmail or Yesware.
3. When the software indicates the journalist has opened the email, send a tweet linking to your article.
4. Send a follow up email.
5. When a user answers that they are interested, send them the press kit.
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