Growth Hacks:

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Increase Click Thru Rate on Google

If you have a website that ranks on Google organically, you can test your headline and increase your click through rates without risking your Google standings!

Here’s how:
1. Create ads on Google AdWords for no more than $50.
2. A/B test your headlines.
3. Find the winner.
4. Replace your old headline.

Source: The Taktical team

66% Email Open Rate with One Word

That word is “Changes”

It doesn’t take much to understand how that Subject line could make people click.

Here are the key takeways:

1. Apply “curiosity gap” to your subject line.

Ask yourself, what would generate a “MUST CLICK NOW” feeling if you yourself were to receive this email?

2. Try a VERY SHORT / one word subject line.

We all know about “Hey” during the Obama campaign, which I personally think has run its course because so many “email marketing blogs” have outed it. But there are many others if you get creative.

Source: https://500.co/66-percent-open-rate-email-marketing/

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Great Resources for Landing Page Design

We at Taktical get a lot of requests for landing page samples. Here are some websites that offer a LOT of options:

1. https://www.landingfolio.com
2. https://land-book.com
3. https://onepagelove.com/gallery/landing-page

Source: 500Startups

In Depth Articles:

Your Old Articles Aren’t Dead: How To Repurpose Old Content For More Traffic

What We Learned From Sending 1,000 Cold Emails