The Psychology of SEO and Keyword Research

Humans are habitual, predictable creatures. That’s not an insult; it’s an objective fact. We each act in a way that can be assessed and analyzed in a scientific manner.

Fortunately, in the realm of digital marketing, especially paid social marketing, you can use psychology to reel your customers in. Understanding what makes your customers tick is the ultimate way to encourage your site visitors to buy your products or services and maximize your ROI.

If you’re still skeptical about the whole psychology approach to marketing, here’s a few facts that will not only change your mind, but will also shape your campaign.

Search Queries Reveal Customer Intent

Consumers usually fall within one of the four phases of the buying funnel: Research, awareness, decision, and purchase. By basing your content and keywords around one of these phases, you should be able to reach your goal.

People Are Selfish

Users typically search the internet in hopes of getting something in return. Whether that be something of tangible value, like a deal or freebies, or information, they are looking for a reciprocal transaction.

So, in order to reel in the self-interested user, you’ll need to market with your audience in mind. Don’t focus on your brand, focus on your visitors.

psychology

Long-Tail Phrases Still Reign Supreme In The Keyword Game

Using a long-tail phrase is one of the oldest SEO tactics because it works. In fact, long-tail phrases account for more than 70% of all searches.

When crafting your keywords, think in phrases instead of short, disjointed keywords.

Conversational Search Queries

In 2016, 20% of mobile search queries were voice searches. So, what does this mean: More and more search users are searching in a conversational tone. For example, a person looking for an auto repair shop probably wouldn’t type “auto repair shop New York.” Instead, they’d search for “where can I find an auto repair shop in New York.”

Focus On Sales Not Clicks

Clicks are great, but if you’re getting clicks and barely making any sales, then what’s the point?

According to Search Engine Land: “SEO is less about ‘clicks’ and more about ‘sales.’ If 9 in 10 visitors to your site leave without converting into buyers (or subscribers), then the #1 ranking on Google you worked hard for becomes less valuable. What can you do to better understand (and fulfill) a prospect’s needs?”

Marketers tend to get so caught up in how much traffic they can get that they forget to see the bigger picture: Converting into actual sales.

Winning in the world of search is about putting yourself in the shoes of your audience. Understanding their behaviors and needs is key to creating relatable content that converts.

It also helps to have the right SEO tools on your side.

A software like Linkio focuses specifically on optimizing your anchor text based on competitor research.

Using tools to address specific areas of your SEO strategy can boost your efficiency and success as you tap into the mindset of people browsing the SERPs.

Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
Recent Articles

10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts

The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike! If you’re one of those campaign managers who dream of acing their Google Ads campaign for an improved ROI or just gain better exposure, we do understand your end of the hustle. However, truth

A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions

When a giant like Apple makes moves, it affects everyone working in the digital space. For better or worse, ecommerce businesses and digital marketing agencies have to be aware of the decisions Apple makes and do what they can to adapt. Back in June of 2020, Apple released a preview of iOS 14. While most people were focused on the

5 Common Mistakes to Avoid When Designing a Responsive Landing Page

A responsive landing page is the centerpiece of a smart, mobile-first approach to any brand’s digital presence. In a world where thumbs do the talking and swipes lead the walk, a well-designed landing page can be the difference between a potential lead bouncing off or sticking around.  But how do you sidestep the common trip-ups that can tank most page’s

5 Proven Ways to Combine SEO and Digital Marketing for Brand Visibility

Did you know that 68% of online experiences start with a search engine? This statistic is a reminder for businesses: if you’re not visible on digital, you’re missing out.  Many businesses struggle to find the right balance between SEO and other digital marketing strategies. They either focus too much on SEO but neglect the broader digital marketing landscape, or they

5 Biggest Marketing Mistakes of Companies Using AI

Using AI in your marketing strategy can feel both exciting and terrifying. Remember when the idea of using artificial intelligence in marketing sounded like something from the future?  Well, the future has officially arrived.  AI gives marketers the upper hand to understand and woo their target audiences like never before. But here’s the kicker: it’s a bit like having a

Have we gotten your attention yet?