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Boost your SEO with our 100-Point Website Content Audit Checklist

In a competitive digital landscape, SEO is crucial for visibility. The top organic result on Google averages a 27% click-through rate (CTR), and even moving up one spot can increase CTR by 2.8%.

Our comprehensive SEO audit checklist helps you tackle key areas of optimization, driving real success. We’ve helped Artsy grow monthly visitors by 2000% and brought 400+ leads per month to Fueled. Now, we’re sharing our tried-and-tested checklist with you.

What’s Included in the Checklist:

Onsite Technical SEO

  • Fix status code errors (404, 502)
  • Eliminate duplicate content, titles, and meta tags

Content Optimization

  • Avoid content duplication
  • Improve word count and on-page linking

Broken Links & DNS Issues

  • Repair broken links and images
  • Conduct regular DNS checks

Meta & Canonical Tags

  • Ensure proper meta descriptions, canonical tags, and title tags

Security Protocols

  • Secure HTTPS implementation
  • Resolve mixed content and certificate issues

Site Speed

  • Test with GT Metrix and Google PageSpeed Insights
  • Use lossless compression

Crawl Optimization

  • Robots.txt and X-Robots-Tag for efficient crawling

International SEO (hreflang)

  • Correct hreflang values for multilingual targeting

Backlinks & GSC Monitoring

  • Strengthen your backlink profile and monitor with Google Search Console

Keyword Analysis & Internal Linking

  • Optimize keywords in titles, headings, and alt tags
  • Build an internal linking strategy
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SEO

15 Five

15Five offers companies worldwide an employee engagement and performance management software suite that allows users to integrate objectives into weekly check-ins, set up and view objectives, update employee progress, and post comments in real time.

Goals and challenges

15Five wanted to leverage its existing content strategy to boost brand exposure and improve organic visibility. They partnered with Taktical to develop a custom SEO strategy that would help 15Five remain competitive in a crowded market.

Results

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45%
Keywords
$1 MILLION
Users
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73,400
Sessions
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166
Sales Leads
Paid Social

Rachel Zoe - Box of Style

Box of Style is a subscription service aimed at fashionistas who appreciate value just as much as luxury. Four times a year, subscribers receive boxes containing each season’s fashion essentials. Each box offers over $400 worth of products. A Box of Style membership costs $99.99 per quarter.

The Taktical approach

Our team helped Rachel Zoe achieve their goals by producing copy that suggested the true value of the products and compared it to what customers actually paid for them. We also prioritized grabbing and keeping the attention of leads with new and dynamic creative that both caught their eye and answered their questions.
Demand was apparent from the start. We responded by strategically segmenting our audiences and periodically expanding them. This was key to sustaining our numbers. The results speak for themselves.

Goals and challenges

Rachel Zoe approached Taktical with a starting monthly budget of $30k. The task: attract customers while keeping the cost per website purchase under $100.
Our challenges? Generating copy that simultaneously answered customer questions and demonstrated the value of the products, while also regularly updating creative and design features to ensure consistent audience engagement.

Results

37%
Cost of Acquisition
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217%
Purchases
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961%
Landing Page Views