Work With One of the Best SEO Agencies in NYC
Taktical Digital is an award-winning performance marketing agency. We are a full-service firm dedicated to providing data-backed results and boosting our clients’ bottom lines, regardless of their size or industry.
Our SEO marketing services are among the best in the industry because of our innovative practices, data-driven approach, and years of experience providing real results to clients. We are constantly updating our approach to organic search and tailoring our services to individual clients.
SEO marketing is not a one-size-fits all approach. Our SEO firm in NYC works closely with you determine the best plan. And the partnership doesn’t end at the planning stage. We’ll then continue to work with you through the implementation and reporting phases while optimizing the search strategy the entire way. Through our cooperative approach, our SEO agency in NYC ensures you’re taking the best possible approach to achieving higher page ranks and improving your visibility online.
Launching Your Organic Search Marketing Plan
Getting started with SEO doesn’t have to be a time-consuming or expensive affair. As long as your business has its own website, there are certain tactics you can take to boost your brand visibility and improve your rankings on the SERPs. However, it should be made clear that the secret formula to getting on the first page does not exist. Constant updates to Google’s opaque algorithm and variables like location, your vertical, and what’s trending among people online all play a big part in the rankings.
This is where having an expert SEO marketing agency by your side can help. They’ll have the latest knowledge regarding SEO best practices at their disposal. Additionally, an SEO digital marketing agency has the experience and proven results to apply what would work best for your specific business.
Whether you work with an SEO marketing expert or not, it helps to understand more about why SEO advertising matters. Additionally, it’s useful to get a sense of what a basic strategy looks like.
Instead of tackling everything at once, consider the different buckets involved in good SEO marketing. These include:
- Website copy
- Title tags, headers, meta descriptions, and other metadata
- Outreach strategy
Why You Should Care About SEO
When you want your business to be found, you need it to appear on search engines – it’s plain and simple. Overwhelmingly, Google is the most important search engine. In 2017, it captured 79% of global desktop search traffic and in 2018, it dominated mobile with 96% of all mobile search.
And appearing higher in those search results can mean big things for your business. Results that appear on the first page get at least 75% of the clicks. That leaves very little traffic for those found on the next few pages of the SERPs.
When people find your business on Google, they’re more likely to come through the door and become paying customers. Just look at local search: 72% of people who conducted a local search visited a store within 5 miles of their location.
Getting you brand out on the web is beneficial to your visibility. This translates to not only real revenue, but also greater engagement, enhanced brand retention and recognition, and a better reputation.
Search engines are still regarded as one of the most trustworthy sources of information by consumers. With the right blend of SEO techniques, you can capture consumer trust and convert them into paying customers. That’s where an SEO marketing agency can help.
"appearing higher in those search results can mean big things for your business. Results that appear on the first page get at least 75% of the clicks."
Your website content is often your first touchpoint with customers. When they follow the link of a search result to your page, make sure what they’re seeing is useful and relevant copy. Additionally, make sure it includes the proper keywords. This not only alerts Google that your content is relevant, but also makes it more practical for the reader.
In general, the longer the copy on your web pages, the better they perform on the SERPs. A study revealed that on average, the first-page results on Google had close to 2,000 words. Having long-form content is a great opportunity for inserting more long-tail keywords for increasing your visibility online. It’s also been shown that pages with more content get more engagement and links.
The structure of your website also matters in SEO marketing. Attribute one primary keywords and a few secondary keywords to each page on your site. You can then break down a page into further categories to target more primary keywords. Keeping your website organized in this manner makes it more relevant and useful to visitors while increasing the opportunities to rank for target keywords. The SERPs award practical, specific sites that have a logical sitemap.
With your website copy, remember to keep updating and optimizing. SEO best practices change constantly with updates to Google’s algorithm. As a result, the pages you ranked for two years ago deserve refresh for ranking in the latest search environment. Updating blog posts has also been shown to increase organic traffic upwards of 110%.
Title Tags, Headers, Meta Descriptions, and Other Metadata
The title tags on each page of your website (including the homepage itself) are incredibly important. First, they tell website visitors what to expect and compel them to click through to your site. Second, they are an opportunity to insert primary keywords and achieve greater visibility on the SERPs. Keep your title length to 50-60 words. This is enough to insert one primary keyword and a concise description.
Headlines, too, are examples of where you can provide both useful information
Link-building is one of the best ways to improve your SEO. It’s also where partnering with an SEO marketing firm can really come in handy. Otherwise, this tactic can be both laborious and ineffective.
Acquiring organic links is tricky, but is one of the most important pieces of your Google ranking. The search engine uses the number of links leading to a site as a determinant of its legitimacy. This means the more that someone links to your site, the better your search engine ranking. However, if Google thinks you’re illegally building links or pursuing anything except white-hat SEO marketing strategies, you’ll get severely penalized.
An SEO agency will work within the Google link-building framework to create a legitimate and successful campaign. Instead of trying to mine your network and reach out to people individually to place a backlink to your site, an SEO marketing expert has the contacts and connects to get it done faster and easier. With outreach, SEO internet marketing services can be the most effective.