It is difficult to exist in today’s society without using, or at the very least being aware of, Facebook. The social media platform has established itself as a behemoth in social networking and as an advertising platform for social media marketing companies.
From when it was founded in 2004, Facebook has grown to over 2 billion monthly active users, and over 1.6 billion mobile monthly users. Considering the fact that the global population is just about 7.5 billion people, that means over one quarter of the world’s population use Facebook.
Whether you’re a small or large business owner, this figure regarding Facebook usage makes it obvious the potential Facebook marketing has for reaching a massive audience. All it takes is an effective ad strategy. There are over 65 million Facebook business pages already in existence, and 62% of people check Facebook first to find out more about a local business.
Need more convincing? Here are a few other figures that attest to Facebook’s powerful position within social media advertising:
- Facebook earned over $8 billion in revenue in Q1 2017
- 85% of Facebook’s revenue came from mobile ads
- Over 85% of Facebook users are located outside of the U.S.
- 93% of social marketers regularly use Facebook ads
Over 5 million businesses advertise on Facebook, many of them small businesses
Starting Your Facebook Advertising Campaign
Facebook marketing for businesses offers the ability to tailor each part of an ad campaign: Audience, goal, and budget..
Within the audience category, the social media platform excels at letting advertisers target their consumers most effectively. With Custom Audiences, for example, social media advertisers spent an average of 59% less on their campaigns. Whether deciding to manually select a target for your ad campaign or upload a contact list and have Facebook provide recommendations, the options are all highly customizable and effective.
Establishing the goal of your Facebook ads campaign is an essential step in ensuring maximum efficiency and optimization. The options include:
- Build your brand presence
- Spread awareness
- Drive discovery
- Generate leads
- Increase sales
- Encourage customer loyalty
Simply by creating a business page and boosting posts, Facebook marketing agencies are able to increase post engagement by 4 times and achieve an almost 0.5% click-through rate with a Facebook ad campaign. With Instagram also at the disposal of social media advertisers, along with the 60% of users on that platform that use it for discovering new products, Facebook advertising agencies have an enhanced ability to fulfill a brand’s goals.
Budgeting works similarly to Google: Bid for your ad. Your bid determines how likely it is to appear to the most relevant users. With the ability to select whether to pay per conversion or impression, Facebook ad agencies can more simply both launch a campaign and then track those finances and adjust effectively for their clients.
Covering all angles
Drastically reduce the time it takes to deploy new ad creatives and campaigns with Taktical Digital!
Why You Need a Facebook Advertising Agency
For any business, you simply can’t afford to miss out on the one-fourth of the world that is present on Facebook. This gigantic population represents immense opportunity for spreading brand awareness, engagement, and prompting a major increase in ROI. However, competition among social media marketing companies is high, and therefore hiring experts is a necessity.
An experienced Facebook ad agency will optimize your marketing campaign in the ways that matter most on this social media platform. It all begins by selecting a target audience. A premiere Facebook marketing firm will collaborate closely with you on in order to understand the customer base and how best to reach them. Combining the client’s knowledge of their consumer with the Facebook advertising firm’s proven experience will yield the best results in honing in on a target audience.
When it comes to actually creating the ad, an expert Facebook marketing agency should provide ad specs and speak knowledgeably on best practices for design. Even better, they have an in-house creative team that is at the client’s disposal. Again, a collaborative approach is required here so that the business is represented appropriately and optimally online.
Once the Facebook ad has been launched, tracking its performance is crucial. It is also the mark of a professional Facebook advertising agency that they provide measurable results and can adjust campaigns based on facts and figures. These social media advertising agencies ensure that they have the most up-to-date knowledge and tools in their arsenal for analyzing Facebook ad campaign results and advising clients. Taking a data-driven approach to Facebook marketing is a non-negotiable.
Why Taktical Digital
Taktical is a premiere performance marketing agency with proven expertise in Facebook advertising. We have helped businesses across industry verticals launch, track, and improve their social media ad campaigns through our results-driven approach to Facebook marketing. In doing so, we have driven development for our clients and maximized ROI through effective Facebook ads..
Our client roster includes dotmailer, Artsy, and Fueled among other venerable brands. These companies trust us with their social media marketing because of our cooperative and efficient paid social strategies. We are renown for our collaborative approach with clients, along with our focus on measuring, tracking, and reporting results.
We have the resources at our disposal to make your Facebook ad campaign a success. Taktical has both an in-house creative team to optimize design, and an experienced paid social department dedicated to each client’s success. We are a performance marketing company that treats our customers as partners. When launching Facebook ads, Taktical is the professional social media marketing firm of choice for your businesses’ needs.