Leveraging Facebook advertising for your business

Grow your audience, increase visibility, and drive revenue with Facebook advertising and our team of strategists.

Target consumers more effectively by harnessing the value of Facebook ads for your business.

Leveraging advertising for your business

Working with a premiere Facebook marketing agency like
Taktical Digital can boost post engagement by 4 times and achieve an almost 0.5%
click-through rate. Driven by our goal to drive growth, Taktical Digital has proven
strategies and solutions to enhance your company through Facebook advertising.

Having worked with Do Amore Jewelry to achieve their goal of increasing revenue and
purchases with Facebook advertising, our team of specialists have the pertinent experience
to conquer any Facebook marketing mission you have for your business. We were successful in
surpassing Do Amore Jewelry’s goals as we increased annual revenue
(Facebook-specific) by over 1000% over 3 years. Our strategic experts have boosted sales
through Facebook advertising before, and they can do it for your business as well.

In fact, Facebook isn’t just Facebook anymore. As Meta expands and increases connection
between its platforms like Facebook and Instagram, and other ventures deepen, brands will
lose out if they don’t know how to take advantage of the ecosystem.

Partnering with an experienced Facebook advertising agency can ensure you get the most out
of this platform. And when you don’t have strong goals for your Facebook ad campaign, you
don’t maximize efficiency or optimization. We help you:

  • Build your brand presence
  • Spread awareness
  • Drive discovery and engagement
  • Generate leads
  • Increase sales and conversion
  • Encourage customer loyalty

Why advertise on Facebook?

Capitalize on the plethora of Facebook features designed specifically for marketers.

Stats prove year after year that Facebook’s popularity continues to grow at lightning-fast speed. By the end of 2013, the relatively new platform had around 5 million daily users. As of 2021, over 280 million individuals use Facebook daily.

It’s also important to know that in 2019, Facebook generated nearly $1.7 billion in revenue. The company has seen a 350% increase in their stock value from 2020 to 2021 alone. Approximately 99% of Facebook’s revenue comes from Facebook ads. Add in the fact that Facebook yields an average of 10 billion daily video views, and it becomes immensely clear why brands can’t overlook this major marketing opportunity.

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  • Facebook earned over $8 billion in revenue in Q1 2017

  • 85% of Facebook’s revenue came from mobile ads

  • Over 85% of Facebook users are located outside of the U.S.

  • 93% of social marketers regularly use Facebook ads

  • Over 5 million businesses advertise on Facebook, many of them small businesses

Why Taktical Digital?

Internationally recognized for both performance and prowess, Taktical is a premiere performance marketing agency.

We at Taktical Digital have earned international recognition from both clients and digital marketing industry experts by offering client-centric service and delivering results that help brands grow fast in an increasingly competitive world.

Having worked with clients across the fashion, finance, and technology industries, we have a deep understanding of the differing needs that our clients may have. Chase, Do Amore Jewelry, Rachel Zoe, and growing startups have trusted us to optimize their companies through social media and Facebook advertising, and we’re eager to do the same for you.

Regardless of your goals, industry, company size, or budget, we’re eager to help you boost your brand’s momentum with Facebook marketing. An impressive in-house creative team optimizes design while an experienced Paid Social department focuses on the tracking, measuring, and reporting of data. Contact us today to learn more about what we can do for you.

Facebook ads FAQ

Facebook is still one of the biggest social media platforms and is one of the most effective ways to get your offerings in front of potential clients. An agency that knows how to engage viewers based on specific types of content can help you find your ideal customers.

Yes! Facebook’s algorithms analyze what its users like to see. If you create branded content that connects to specific users and their interests, you can meet them where they are. That’s why nearly 80% of Facebook users have had their first contact with brands through the platform.

That depends on how well you’ve narrowed down your target audience. But if you’ve figured out what your prospective clients want and what types of content they’re likely to view, then Facebook has the potential to put your products and services in front of millions of high-quality customers.

Depending on the type of ad, Facebook offers a number of pricing structures for ads, starting at about a dollar per click. You can set your budget and bid strategy to get the most out of your ad spend.

While you can’t technically run ads for free on Facebook, if you are creative at cultivating your target audience, your Facebook business page shows up in people’s recommendations. If you offer free content that is useful to potential clients, you will build trust that can translate into them purchasing your products or services.

Facebook offers a myriad of options for ad format, but some of the best ones include:

  1. Image: This is one of the best options for clients on a budget
  2. Video: Great for demonstrating how something works
  3. Lead: These mobile-only ads allow customers to fill in their contact information automatically
  4. Poll: Gather information about your customers and let them responses from others with shared interests
  5. Dynamic: These ads can target potential customers based on their browsing history

That all depends on who your desired customers are, where they are likely to see the ads, and how they prefer to engage with content. You might want a slideshow ad to display several of your products or a video ad to demonstrate how your services can save your clients money. There are dozens of possibilities that you can tailor to your budget, clients, and goals. The Taktical Facebook advertising team are experts in all ad types and which are best for your campaign.

That all depends on who you are targeting, what types of content will drive the most conversions, and your budget. Any agency that offers a flat rate will likely cut corners, so you need to be able to collaboratively plan with your ad agency to find the right strategy to fit your goals.

iOS 14’s consumer privacy updates have unfortunately created some challenges for tracking consumers, especially regarding pixel-based conversion reporting. But as advertisers find ways to adapt, Facebook continues to be one of the most lucrative platforms for marketing products and services.

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