At Taktical Digital our award-winning Snapchat ad specialists combine an obsession with data and a brand-centric mindset to deliver proven results.
Since its release in 2011, Snapchat has quickly become one of the most popular apps and social media platforms on the planet, with nearly 240 million daily active users worldwide as of Q2 2020. In fact, more than half of all US Internet users between the ages of 15 and 25 are on Snapchat.lets chat about snapchat marketing!
What you need to know about Snapchat advertising.
Storytelling is at the core of Snapchat’s content. This makes it an ideal platform for marketing in the digital age.
If your brand isn’t on Snapchat, you’re not taking advantage of a marketer’s dream opportunity. Why?
First of all, Snapchat users tend to be under 30. That means the platform gives marketers the opportunity to reach millions of users belonging to a particularly lucrative demographic.
Snapchat also allows brands to present themselves with dynamic visuals, making it easy to stand out in the crowd.
Perhaps most importantly, the team behind Snapchat understands the value it offers to marketers. They’ve responded by refining the app and introducing features designed specifically to serve a marketer’s needs. These features include goal-based bidding options, enhanced audience targeting, and many more.
Snapchat Ad Formats
Such tools offer a range of benefits for brands eager to expand their reach. Consider the Geofilters tool. Geofilters maximize an ad’s chances of being seen by as large an audience as possible. When delivered nationally, campaigns that use Geofilters are often seen by 40-60% of daily Snapchat users. Quite simply, Snapchat’s tools deliver maximum reach with minimum effort.
Thanks to augmented reality technology, Snapchat also lets marketers use innovative branding tools that are unavailable on virtually any other platform. For instance, with Snapchat Lenses, brands can release custom images and animations for users to layover their photo screens.
The value of such tools isn’t merely theoretical. Research shows Sponsored Lenses boost brand awareness by 3x and purchase intent by 2x. Each Lens is also unique, helping brands separate themselves from the competition.
What makes our Snapchat marketing team unique?
- - We can point to numerous examples of us helping brands like yours thrive
- - We employ an in-house creative team
- - We’re obsessed with data
- - We consistently earn awards and praise from industry experts
Snap chat’s 3 essential marketing options: SNAPCHAT ADS | SPONSORED GEOFILTERS | LENSES
Snapchat Ads are further broken down into a range of categories, allowing for maximum customization.
Why advertise on Snapchat?
Stats prove year after year that Snapchat’s popularity continues to grow at lightning-fast speed. By the end of 2013, the relatively new platform had around 5 million daily users. By 2020, Snapchat has nearly a quarter of a billion users. As tens of millions of users continue to join Snapchat every year, it’s obvious the platform’s marketing potential hasn’t come close to being fully realized yet.
You already know Snapchat boasts millions of daily active users. However, it’s also important to know that in 2019, Snapchat generated nearly $1.7 billion in revenue. Approximately 99% of Snapchat’s revenue comes from advertising. Add in the fact that Snapchat yields an average of 10 billion daily video views, and it becomes immensely clear why brands can’t overlook this major marketing opportunity.
To better understand why, consider the story this graph of Snapchat’s daily active users worldwide tells:
Cleary, Snapchat’s rising popularity isn’t slowing down. Now’s the time to take advantage of it by advertising on Snapchat.
We Are Your Snapchat
Why working with Snapchat marketing specialists is essential:
Snapchat needs to play a key role in your digital marketing strategy if you want to remain competitive. How do you get started advertising on Snapchat? By partnering with experts who are thoroughly familiar with the platform’s marketing capabilities, features, and secrets.
That said, you can’t work with any random marketing agency. The best digital agency for your needs will work closely with you to determine the ideal type of campaign to launch based on your specific goals. They’ll understand the technical specs necessary to ensure your ad runs smoothly and reliably on the Snapchat app, and they’ll assist in the design process, helping you make the right impression on potentially hundreds of millions of users.
The introduction of goal-based bidding to Snapchat has made coordinating with an experienced marketing team even more crucial. Because they’ll already be familiar with the way goal-based bidding works on other platforms, they’ll know how to optimize it for your Snapchat campaign.
Our Snapchat Advertising Process
Step 1: Discussion & Research
Understanding your specific goals and brand is one of our top priorities at Taktical Digital. That’s why we begin strategizing by conducting thorough research and in-depth discussions.
Step 2: Development
Our in-house creative team begins the process of executing our bulletproof strategy by developing on-brand Snapchat ads that stand out in the crowd.
Step 3: Monitoring Your Snapchat Ads
We’re a little obsessed with data here. While your Snapchat marketing campaign is running, we’ll be actively monitoring it to identify which strategies yield the best results.
Step 4: Refining Your Snapchat Campaign
By determining which elements of your Snapchat ads are most effective, we can refine your campaign for optimal value.
Step 5: Reporting Data
We make sure you fully understand we’ve delivered a strong return-on-investment by sharing campaign data.
Why Taktical Digital for Snapchat marketing?
We at Taktical Digital have earned international recognition from both clients and digital marketing industry experts by offering client-centric service, optimizing spending, and delivering results that help brands grow fast in an increasingly competitive world. We’re able to deliver those results by not only launching strong campaigns, but actively monitoring them to identify which strategies are most effective. This is key to maximizing return-on-investment.
Taktical Digital is also a versatile agency that’s served a wide range of noteworthy clients across various industries, including fashion, tech, and finance (just to name a few). Our unparalleled reputation has helped us attract clients like Rachel Zoe, Chase, Artsy, WeWork, and numerous others.
We understand the value of giving every single aspect of a campaign the focused attention it needs. Our in-house creative team applies a thorough understanding of your unique brand and the latest design best practices to generate content that’s engaging and on-brand. This allows our Paid Social department to devote all their bandwidth to closely tracking, measuring, and reporting essential campaign data.
On top of all that, we consistently strike a balance between leveraging our knowledge of the latest marketing strategies and keeping each individual client’s specific vision in mind at all times. These are all reasons Taktical Digital is the Snapchat marketing agency of choice for everyone from new startups to established industry leaders. Get in touch today to learn more about how we can help your brand take full advantage of advertising on Snapchat.
Why Taktical Digital?
Internationally recognized for both performance and prowess, Taktical is a premiere performance marketing agency. Our experience spans many diverse industries such as technology, fashion, and finance. With proven expertise in Facebook advertising, we help businesses launch, track, and improve their social media ad campaigns through our results-driven approach to Facebook marketing. Not only do our Facebook ad campaigns drive development for our clients, they effectively maximize ROI.
Preeminent companies such as Artsy, Capsule, and Rachel Zoe trusted us with their social media marketing because of our proven data-driven results. We are especially lauded on the collaborative approach we take with clients, ensuring transparency and flexibility every step of the way.
An impressive in-house creative team optimizes design while an experienced Paid Social department focuses on the tracking, measuring, and reporting of data. Always at the cutting edge of advertising strategy, we use our breadth of knowledge in tandem with the vision of respected clients to maximize results. Taktical Digital is the Facebook advertising agency of choice for industry leaders and small businesses alike. Talk to us today about what we can do for you.
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