Award-Winning
Pinterest Marketing Agency

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The Value of Pinterest Marketing

Pinterest advertising solutions offer brands an opportunity to naturally engage with users, serving as dynamic methods to reach large, lucrative audiences.

A key advantage of advertising on Pinterest is the platform’s ability to seamlessly integrate marketing content without appearing overly promotional. Promoted Pins, Pinterest’s advertising format, blend in with regular pins, ensuring a less intrusive user experience.

These Promoted Pins are distinguished by their visibility. They are designed to appear prominently in users’ home feeds, search results, and category feeds. This approach allows our Pinterest marketing agency to present your brand subtly yet effectively, adhering to the ethos of marketing on the audience’s terms. Consequently, your brand makes a positive impact on potential customers.

As of 2019, clicks on Promoted Pins directly lead users to your website. These ads can be:

  • Static images
  • Image carousels
  • Videos

Some Pinterest ads even allow users to download your app, or begin purchasing products, directly through the Pinterest app!

What Sets Our Pinterest Marketing Agency Apart:

  • We can demonstrate results from past campaigns
  • We employ an in-house creative team
  • We take a data-driven approach
  • We consistently earn awards and praise from industry experts

Why Advertise on Pinterest?

Pinterest’s growth has been meteoric. From 128 million monthly active users in early 2016 to 416 million by Q2 2020, its rapid expansion is undeniable. Notably, Pinterest achieved 10 million unique monthly visitors faster than any other site. Still undecided?

Over 70% of global Pinterest users are female.
Nearly 90% of users turn to Pinterest for purchase inspiration.
Over 40% of US fathers use Pinterest for family and DIY project ideas.
More than half of all US millennials are monthly Pinterest users.
Almost half of all users visit Pinterest with the intent to shop.

Approximately 78% of users say the content that brands promote using Pinterest ads is genuinely useful. That’s a very important point to consider. Remember, you want to impress your audience by offering them something of value. Surveys indicate if you offer them content on Pinterest, they may be more likely than usual to feel you’ve achieved your goal.

Statistics like these make it clear that advertising with a Pinterest marketing agency gives you the chance to reach an audience of users who are often actively in “shopping mode” when using the platform. That may be why one in two people will make a purchase when they engage with a Promoted Pin.

Our Pinterest marketing process

Discussion & Research

Your dedicated team at Taktical will sit with you and discuss your business model, strategies, and goals for your Pinterest ad campaigns from the inside out. 

 

Development

Our team will craft a strategic plan focusing on tone, cadence, and sequencing, informed by our expertise and best practices.

Monitoring Your Pinterest Ad Campaign

We’ll then build initial sample creatives for approval. This includes imagery, video, and ad copy. We’ll create an entirely new set of assets each month.

Refining Your Pinterest Campaign

Our Pinterest marketing services include a technical audit of all behavior and conversion tracking on your site, making sure pixels are firing appropriately and reporting is correct.

Reporting Data

Initial testing of your new Pinterest ads begins! Your team of Takticians will keep a close eye on all behavior, maximizing spend and allocating it efficiently according to performance.

Why Taktical Digital as Your Pinterest Marketing Agency?

Internationally recognized for our performance and expertise, Taktical Digital stands as a premier performance marketing agency.

Renowned for client-centric service and impactful results, we’ve assisted clients across various industries, including fashion, finance, and technology. Our clientele, ranging from Chase to Rachel Zoe, has experienced optimized growth through our tailored social media and Pinterest advertising strategies.

No matter your goals, industry, company size, or budget, Taktical Digital is committed to enhancing your brand’s presence through effective Pinterest marketing. Our in-house creative team excels in optimizing design, while our Paid Social department focuses on meticulous tracking, measurement, and data reporting. Contact us to discover how we can elevate your brand with our Pinterest advertising expertise.

Facebook Ads FAQs

Absolutely. Facebook ads remain a powerful tool for reaching a targeted audience due to the platform’s vast user base and sophisticated targeting options. They are essential for brands seeking dynamic engagement and conversion, offering a unique blend of creativity and performance that aligns perfectly with our ethos at Taktical Digital.

Using Facebook for advertising involves creating a business account, setting a goal, defining your audience, designing engaging ads, and monitoring performance. Taktical Digital can guide you through this by leveraging optimal strategies and impactful campaigns.

A Facebook agency, like Taktical Digital, specializes in creating, planning, and handling marketing on Facebook for its clients. We strategize and execute campaigns to optimize brand presence and performance. We’re a holistic solution, merging aesthetics with efficiency in a unique concept we call Brandformance, ensuring each Facebook campaign is not only visually stunning but also conversion-driven.

Facebook ad costs vary based on objectives, audience, and competition. A campaign might average $0.50-$2.00 per click. However, a precise budget can be tailored to your goals and Taktical Digital ensures optimal allocation for impactful results.

Facebook ads are specific to the Facebook platform, while Meta ads can encompass advertising across the entire Meta ecosystem, including platforms like Instagram and Oculus. Both aim for strategic reach, with Meta ads providing broader avenues.

Definitely. Meta offers advertisers a rich suite of platforms and tools, allowing for dynamic, targeted campaigns. Taktical Digital’s expertise ensures brands leverage Meta’s potential for powerful and visually compelling advertising outcomes.

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