THE VALUE OF PINTEREST MARKETING
Pinterest advertising solutions offer brands the opportunity to spark natural engagement with users and serve as dynamic ways to reach large and lucrative audiences.
One of the key reasons why advertising on Pinterest is a smart move is because it offers marketers the ability to reach their audience naturally by offering valuable content that doesn’t come across as “salesy”. Pinterest ads are called Promoted Pins. They look and function just like all other Pinterest Pins, making them appear less intrusive than other ad formats.
The key difference between these Pins and other ads is directly stated in the name. These Pins are promoted so your target audience is more likely to see them in their home feed, search results, and category feed. This allows you to advertise on Pinterest without coming across as excessively pushy–it’s marketing on their terms. As a result, you’ll make the right impression on a potential customer.
As of 2019, now, whenever a user clicks on one of your Promoted Pins, it directs them immediately to your own site. Promoted Pins can be:
- Static images
- Carousels of multiple images
Some pinterest ads even allow users to download your app or begin buying your product directly through the app!
HERE’S WHAT MAKES OUR PINTEREST MARKETING SPECIALISTS UNIQUE:
- - We can show off genuine results from past campaigns
- - We employ an in-house creative team
- - We’re obsessed with data
- - We consistently earn awards and praise from industry experts
COVERING ALL ANGLES
Drastically reduce the time it takes to deploy new ad creatives and campaigns with Taktical Digital!
WHY ADVERTISE ON PINTEREST?
Pinterest’s popularity has grown (and continues to grow) at an extremely fast rate. At the start of 2016, Pinterest boasted approximately 128 million monthly active users worldwide. By Q2 of 2020, it had 416 million. In fact, Pinterest reached 10 million unique monthly visitors faster than any site in history. Still need convincing?
- More than 70% of Pinterest users worldwide are female
- Almost 90% Pinterest users report using the platform to find inspiration when searching for items to buy
- Despite its user base being primarily female, more than 40% of US fathers report using Pinterest to get ideas for kid-friendly DIY projects, find fatherhood-preparation ideas, etc.
- More than half of all US millennials use Pinterest every month
- Nearly half of all Pinterest users visit Pinterest with the conscious intention of shopping
Approximately 78% of users say the content brands promote on Pinterest ads is genuinely useful. That’s a very important point to consider. Remember, you want to impress your audience by offering them something of value. Surveys indicate if you offer them content on Pinterest, they may be more likely than usual to feel you’ve achieved your goal.
Statistics like these make it clear that advertising on Pinterest gives you the chance to reach an audience of users who are often actively in “shopping mode” when using the platform. That may be why one in two people will make a purchase when they engage with a Promoted Pin.
If you need a visual illustration of Twitter’s value to marketers, this graph depicting the consistent rise in active monthly Pinterest users should help:
OUR PINTEREST MARKETING PROCESS
Step 1: Discussion & Research
We believe understanding your specific goals as well as your unique brand is essential when launching a Pinterest advertising campaign. That’s why we prioritize thorough discussion and collaboration at the start.
Step 2: Development
Through our initial discussions with you, as well as research into past marketing campaign data, we build a strategy designed to offer results. Our in-house creative team then uses what they’ve learned about your brand to develop effective Pinterest ad content.
Step 3: Monitoring Your Pinterest Ad Campaign
Our obsession with data involves tirelessly monitoring your campaign’s performance. We want to identify exactly which aspects of the strategy yield optimal results.
Step 4: Refining Your Pinterest Campaign
When we know exactly which elements of your campaign are most effective, we refine it accordingly.
Step 5: Reporting Data
You need to know your money is well-spent when you hire Taktical to run your Pinterest marketing campaign. With that in mind, we report the data we track, letting you know precisely how we’ve helped.
Why Taktical Digital?
Internationally recognized for both performance and prowess, Taktical is a premiere Pinterest marketing agency
By offering this degree of personalized service, we’ve attracted such major clients as Rachel Zoe, WeWork, Chase, Artsy, and many, many others. Along with big name clients, we also serve new companies, helping jumpstart their growth.
Regardless of your goals, industry, company size, or budget, we’re eager to help you boost your brand’s momentum with Pinterest ads. An impressive in-house creative team optimizes design while an experienced Paid Social department focuses on the tracking, measuring, and reporting of data. Contact us today to learn more about our Pinterest advertising services.
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