Taktical Digital’s award winning Pinterest advertising specialists deliver results through data-driven strategizing, brand-centric content development, and hypervigilant campaign monitoring.
Tap into Pinterest’s marketing potential to maximize sales, brand awareness, and ROI.LET’s CHAT ABOUT PINTEREST MARKETING
How Pinterest advertising works: What you need to know
Pinterest advertising solutions offer brands the opportunity to spark natural engagement with users.
Marketers understand it’s become increasingly important in the digital age to reach their audiences naturally by offering valuable content. Surveys frequently indicate today’s consumers dislike “salesy” tactics. They want to engage with brands on their terms.
That’s one of the key reasons advertising on Pinterest is a smart move. Pinterest ads are called Promoted Pins. They look and function just like all other Pinterest Pins, making them appear less intrusive than other ad formats.
The key difference between these Pins and others is directly stated in the name. These Pins are promoted so your target audience is more likely to see them in their home feed, search results, and category feed. This allows you to advertise your brand without coming across as excessively pushy. As a result, you’ll make the right impression on a potential customer.
As of 2019, now, whenever a user clicks on one of your Promoted Pins, it directs them immediately to your own site. Promoted Pins may be static images, carousels of multiple images, videos, and much more. Some even allow users to download your app or begin buying your product directly through Pinterest!
As is the case with many similar platforms, Pinterest also gives marketers the option to target specific types of users based on such factors as interests, demographics, and similarities to other audiences, among others. These targeting features make placing your ads in front of the right users even easier.
Pinterest’s bidding structure is also similar to that of other platforms. So are its monitoring tools. These are key reasons it’s very helpful to partner with experienced digital marketing experts when launching a Pinterest campaign. Their familiarity with such tools and features will play a crucial role in your success.
Why Taktical’s Pinterest ad experts
- - We’ve already delivered genuine results for brands like yours
- - We employ an in-house creative team
- - We’re obsessed with data
- - We consistently earn awards and praise from industry experts
Pinterest’s massive value as a marketing tool.
Pinterest’s robust advertising features aren’t the only reasons brands should consider using it for marketing. The following details will help you better understand why you should strongly think about advertising on this platform.
Pinterest’s popularity has grown (and continues to grow) at an extremely fast rate. At the start of 2016, Pinterest boasted approximately 128 million monthly active users worldwide. By Q2 of 2020, it had 416 million. In fact, Pinterest reached 10 million unique monthly visitors faster than any site in history.
These are a few more stats and facts that demonstrate Pinterest’s usefulness for marketers:
- More than 70% of Pinterest users worldwide are female
- Almost 90% Pinterest users report using platform to find inspiration when searching for items to buy
- Despite its user base being primarily female, more than 40% of US fathers report using Pinterest to get ideas for kid-friendly DIY projects, find fatherhood-preparation ideas, etc.
- More than half of all US millennials use Pinterest every month
- Nearly half of all Pinterest users visit Pinterest with the conscious intention of shopping
It’s also worth noting that approximately 78% of users say the content brands promote on Pinterest is genuinely useful. That’s a very important point to consider. Remember, you want to impress your audience by offering them something of value. Surveys indicate if you offer them content on Pinterest, they may be more likely than usual to feel you’ve achieved your goal.
In general, though, statistics like these make it clear that advertising on Pinterest gives you the chance to reach a fast-growing audience. Perhaps more importantly, it gives you the chance to reach an audience of users who are often actively in “shopping mode” when using the platform. That may be why one in two people will make a purchase when they engage with a Promoted Pin.
If you need a visual illustration of Twitter’s value to marketers, this graph depicting the consistent rise in active monthly Pinterest users should help:
Advertise On Pinterest with Us!
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How to find the best Pinterest marketing agency
Every marketing agency you approach when you decide to launch a Pinterest advertising campaign will likely promise to be up to the job. They want your business, after all. However, not all agencies can deliver on those promises.
That’s why you need to look for a Pinterest marketing team that embodies certain essential traits when considering your options. Naturally, you want to choose a team that has experience using Pinterest as a marketing tool. You’ll be much more confident you’re working with a team you can trust if they have a proven track record of success.
It’s also essential to hire an agency that will take the time to understand your specific brand and goals. You don’t want to waste your time and money hiring a firm that will treat you as one in a long list of nameless clients.
It’s crucial that your Pinterest marketing team appreciates the value of analyzing and leveraging data to optimize campaigns as well. They can’t simply hope for the best after publishing your ads. They should vigilantly monitor their performance to determine how to perfect them.
Our Pinterest marketing process
Step 1: Discussion & Research
We believe understanding your specific goals as well as your unique brand is essential when launching a Pinterest advertising campaign. That’s why we prioritize thorough discussion and collaboration at the start.
Step 2: Development
Through our initial discussions with you, as well as research into past marketing campaign data, we build a strategy designed to offer results. Our in-house creative team then uses what they’ve learned about your brand to develop effective Pinterest ad content.
Step 3: Monitoring Your Pinterest Ad Campaign
Our obsession with data involves tirelessly monitoring your campaign’s performance. We want to identify exactly which aspects of the strategy yield optimal results.
Step 4: Refining Your Pinterest Campaign
When we know exactly which elements of your campaign are most effective, we refine it accordingly.
Step 5: Reporting Data
You need to know your money is well-spent when you hire Taktical to run your Pinterest marketing campaign. With that in mind, we report the data we track, letting you know precisely how we’ve helped.
Taktical Digital: Leading the pack in Pinterest marketing
When you need a Pinterest marketing team you can trust to help you achieve your goals, you need Taktical Digital.
There are plenty of reasons to choose us as your Pinterest advertising agency. Our reputation is just one. We’ve earned numerous awards and accolades from industry publications and experts. Taktical’s clients also routinely praise our work.
We’ve cultivated such a reputation thanks to our results-driven approach. We strategically monitor essential metrics and data points to precisely determine how we can optimize a campaign’s effectiveness while remaining within your budget.
At Taktical, our clients also appreciate the degree to which we embrace collaboration. From the start, we work closely with you to ensure we’re familiar with both your brand and vision. While our Paid Social team devotes their bandwidth to tracking your campaign’s performance, our in-house creative team applies their expertise to generate Pinterest content that yields results and embodies your brand’s unique identity.
By offering this degree of personalized service, we’ve attracted such major clients as Rachel Zoe, WeWork, Chase, Artsy, and many, many others. Along with big name clients, we also serve new companies, helping jumpstart their growth.
Regardless of your size, budget, or industry, we’re eager to ignite your brand’s momentum too. Contact us today to learn more about our Pinterest advertising services.
Why Taktical Digital?
Internationally recognized for both performance and prowess, Taktical is a premiere performance marketing agency. Our experience spans many diverse industries such as technology, fashion, and finance. With proven expertise in Facebook advertising, we help businesses launch, track, and improve their social media ad campaigns through our results-driven approach to Facebook marketing. Not only do our Facebook ad campaigns drive development for our clients, they effectively maximize ROI.
Preeminent companies such as Artsy, Capsule, and Rachel Zoe trusted us with their social media marketing because of our proven data-driven results. We are especially lauded on the collaborative approach we take with clients, ensuring transparency and flexibility every step of the way.
An impressive in-house creative team optimizes design while an experienced Paid Social department focuses on the tracking, measuring, and reporting of data. Always at the cutting edge of advertising strategy, we use our breadth of knowledge in tandem with the vision of respected clients to maximize results. Taktical Digital is the Facebook advertising agency of choice for industry leaders and small businesses alike. Talk to us today about what we can do for you.
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