The value of pinterest marketing

Pinterest advertising solutions offer brands the opportunity to spark natural engagement with users and serve as dynamic ways to reach large and lucrative audiences.

One of the key reasons why advertising on Pinterest is a smart move is because it offers marketers the ability to reach their audience naturally by offering valuable content that doesn’t come across as “salesy”. Pinterest ads are called Promoted Pins. They look and function just like all other Pinterest Pins, making them appear less intrusive than other ad formats.

The key difference between these Pins and other ads is directly stated in the name. These Pins are promoted so your target audience is more likely to see them in their home feed, search results, and category feed. This allows you to advertise on Pinterest without coming across as excessively pushy–it’s marketing on their terms. As a result, you’ll make the right impression on a potential customer.

As of 2019, now, whenever a user clicks on one of your Promoted Pins, it directs them immediately to your own site. Promoted Pins can be:

  • Static images
  • Carousels of multiple images
  • Videos

Some pinterest ads even allow users to download your app or begin buying your product directly through the app!


Here’s what makes our pinterest marketing specialists unique:

  • We can show off genuine results from past campaigns
  • We employ an in-house creative team
  • We’re obsessed with data
  • We consistently earn awards and praise from industry experts

Covering all angles

Drastically reduce the time it takes to deploy new ad creatives and campaigns with Taktical Digital!

Pinterest Covering

Why advertise on pinterest?

Pinterest’s popularity has grown (and continues to grow) at an extremely fast rate. At the start of 2016, Pinterest boasted approximately 128 million monthly active users worldwide. By Q2 of 2020, it had 416 million. In fact, Pinterest reached 10 million unique monthly visitors faster than any site in history. Still need convincing?

  • More than 70% of Pinterest users worldwide are female
  • Almost 90% Pinterest users report using the platform to find inspiration when searching for items to buy
  • Despite its user base being primarily female, more than 40% of US fathers report using Pinterest to get ideas for kid-friendly DIY projects, find fatherhood-preparation ideas, etc.
  • More than half of all US millennials use Pinterest every month
  • Nearly half of all Pinterest users visit Pinterest with the conscious intention of shopping

Approximately 78% of users say the content brands promote on Pinterest ads is genuinely useful. That’s a very important point to consider. Remember, you want to impress your audience by offering them something of value. Surveys indicate if you offer them content on Pinterest, they may be more likely than usual to feel you’ve achieved your goal.

Statistics like these make it clear that advertising on Pinterest gives you the chance to reach an audience of users who are often actively in “shopping mode” when using the platform. That may be why one in two people will make a purchase when they engage with a Promoted Pin.

If you need a visual illustration of Twitter’s value to marketers, this graph depicting the consistent rise in active monthly Pinterest users should help:

Advertise on pinterest with us!

We are an elite team of experienced digital marketers based in New York City.

Our pinterest marketing process

  • 1

    Discussion & Research

    We believe understanding your specific goals as well as your unique brand is essential when launching a Pinterest advertising campaign. That’s why we prioritize thorough discussion and collaboration at the start.

  • 2


    Through our initial discussions with you, as well as research into past marketing campaign data, we build a strategy designed to offer results. Our in-house creative team then uses what they’ve learned about your brand to develop effective Pinterest ad content.

  • 3

    Monitoring Your Pinterest Ad Campaign

    Our obsession with data involves tirelessly monitoring your campaign’s performance. We want to identify exactly which aspects of the strategy yield optimal results.

  • 4

    Refining Your Pinterest Campaign

    When we know exactly which elements of your campaign are most effective, we refine it accordingly.

  • 5

    Reporting Data

    You need to know your money is well-spent when you hire Taktical to run your Pinterest marketing campaign. With that in mind, we report the data we track, letting you know precisely how we’ve helped.

Why taktical digital?

Internationally recognized for both performance and prowess, Taktical is a premiere performance marketing agency.

We at Taktical Digital have earned international recognition from both clients and digital marketing industry experts by offering client-centric service and delivering results that help brands grow fast in an increasingly competitive world.

Having worked with clients across the fashion, finance, and technology industries, we have a deep understanding of the differing needs that our clients may have. Chase, Do Amore Jewelry, Rachel Zoe, and growing startups have trusted us to optimize their companies through social media and Snapchat advertising, and we’re eager to do the same for you.

Regardless of your goals, industry, company size, or budget, we’re eager to help you boost your brand’s momentum with Snapchat marketing. An impressive in-house creative team optimizes design while an experienced Paid Social department focuses on the tracking, measuring, and reporting of data. Contact us today to learn more about what we can do for you.

Pinterest ads FAQ

Facebook is still one of the biggest social media platforms and is one of the most effective ways to get your offerings in front of potential clients. An agency that knows how to engage viewers based on specific types of content can help you find your ideal customers.

Yes! Facebook’s algorithms analyze what its users like to see. If you create branded content that connects to specific users and their interests, you can meet them where they are. That’s why nearly 80% of Facebook users have had their first contact with brands through the platform.

That depends on how well you’ve narrowed down your target audience. But if you’ve figured out what your prospective clients want and what types of content they’re likely to view, then Facebook has the potential to put your products and services in front of millions of high-quality customers.

Depending on the type of ad, Facebook offers a number of pricing structures for ads, starting at about a dollar per click. You can set your budget and bid strategy to get the most out of your ad spend.

While you can’t technically run ads for free on Facebook, if you are creative at cultivating your target audience, your Facebook business page shows up in people’s recommendations. If you offer free content that is useful to potential clients, you will build trust that can translate into them purchasing your products or services.

Facebook offers a myriad of options for ad format, but some of the best ones include:

  1. Image: This is one of the best options for clients on a budget
  2. Video: Great for demonstrating how something works
  3. Lead: These mobile-only ads allow customers to fill in their contact information automatically
  4. Poll: Gather information about your customers and let them responses from others with shared interests
  5. Dynamic: These ads can target potential customers based on their browsing history

That all depends on who your desired customers are, where they are likely to see the ads, and how they prefer to engage with content. You might want a slideshow ad to display several of your products or a video ad to demonstrate how your services can save your clients money. There are dozens of possibilities that you can tailor to your budget, clients, and goals. The Taktical Facebook advertising team are experts in all ad types and which are best for your campaign.

That all depends on who you are targeting, what types of content will drive the most conversions, and your budget. Any agency that offers a flat rate will likely cut corners, so you need to be able to collaboratively plan with your ad agency to find the right strategy to fit your goals.

iOS 14’s consumer privacy updates have unfortunately created some challenges for tracking consumers, especially regarding pixel-based conversion reporting. But as advertisers find ways to adapt, Facebook continues to be one of the most lucrative platforms for marketing products and services.

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