Starting Your Facebook Advertising Campaign
Facebook marketing gives businesses the ability to grow their audience, increase visibility, and drive revenue. At Taktical, we tailor every aspect of marketing to your goals, size, and budget for proven data-driven results.
Learn how to target consumers more effectively using social media. Facebook’s advertising features allow you to maximize reach and frequency among others. Custom Audiences technology allows you to target specific consumers using “identifiers” while Lookalike Audiences will help you build a new customer base.
Working with a premiere Facebook marketing agency like Taktical Digital can help boost post engagement by 4 times and achieve an almost 0.5% click-through rate. Facebook advertisements have been proven to be even more effective when working in tandem with ads on other social media platforms such as Instagram.
The learning curve in running a Facebook ad campaign is minor, but partnering with an expert Facebook marketing agency can ensure you get the most out of this platform. Budgeting works similarly to Google in that you bid for your ad. The size of your bid will determine how likely it is to appear to the relevant users, allowing you to accurately predict the return on your investment. You have the option to pay per conversion or impression, and finances can be easily adjusted once the campaign is launched.
Establishing the goals of your Facebook ads campaign is an essential step in ensuring maximum efficiency and optimization. These can include:
- Build your brand presence
- Spread awareness
- Drive discovery
- Generate leads
- Increase sales
- Encourage customer loyalty
Drastically reduce the time it takes to deploy new ad creatives and campaigns with Taktical Digital!
Since its conception in 2004, Facebook has grown into an internet behemoth. An inescapable social phenomenon, it’s the fourth most trafficked website in the world with approximately 512.5 million monthly visits.
While Facebook’s primary purpose was social networking, its wide reach makes it an obvious choice for marketing companies to use as an advertising platform. Facebook has over 2 billion monthly users - 1.73 billion of whom use the site on a daily basis - meaning that over a quarter of the world’s population uses the site. In the US alone, 7 in 10 adults are active users of facebook and 51% of them report multiple daily check-ins.
Despite the advent of other social media platforms, Facebook still reaches 60% of internet users, making it the most visible platform. More than this, it has become a place for brand discovery as 78% of people have connected with brands through the site.
Still need convincing? Here are a few other figures that attest to Facebook’s powerful position within social media advertising:
- Facebook earned over $8 billion in revenue in Q1 2017
- 85% of Facebook’s revenue came from mobile ads
- Over 85% of Facebook users are located outside of the U.S.
- 93% of social marketers regularly use Facebook ads
- Over 5 million businesses advertise on Facebook,many of them small businesses.
We Are Your Facebook
What You Gain From Partnering With a Facebook Advertising Agency
It’s easy to see why 86% of marketers use Facebook for advertising, visibility and brand awareness. However, in a saturated market of over 80 million businesses it’s paramount that you use effective strategies. Working with experienced Facebook marketing experts to refine your campaign will allow you to get as much as you can out of the platform.
An experienced Facebook ad agency will optimize your marketing campaign in the ways that matter most on this social media platform. Step one is selecting a target audience. No one knows the consumer better than the client, so Facebook ad agencies like Taktical Digital begin by collaborating closely with their client to understand the consumer base and how to reach them.
Step two is creating the ad. When it comes to actually creating the ad, an expert Facebook marketing agency should provide ad specs and speak knowledgeably on best practices for design. An experienced in-house creative team will know that a collaborative approach is especially crucial in this stage to ensure the client is represented accurately. They will work alongside the client to ensure brand identity is conveyed and visibility is optimized.
Step three is tracking the performance of the Facebook ad. A professional Facebook advertising agency will provide measurable results and be able to adjust campaigns based on quantitative data. Social media advertising agencies should always be operating with the most up-to-date tools and knowledge to analyze results then taking a proactive approach in conveying them to clients. We believe there is no compromise: A data-driven strategy for Facebook advertising is a must.
Why Taktical Digital?
Internationally recognized for both performance and prowess, Taktical is a premiere performance marketing agency. Our experience spans many diverse industries such as technology, fashion, and finance. With proven expertise in Facebook advertising, we help businesses launch, track, and improve their social media ad campaigns through our results-driven approach to Facebook marketing. Not only do our Facebook ad campaigns drive development for our clients, they effectively maximize ROI.
Preeminent companies such as Artsy, Capsule, and Rachel Zoe trusted us with their social media marketing because of our proven data-driven results. We are especially lauded on the collaborative approach we take with clients, ensuring transparency and flexibility every step of the way.
An impressive in-house creative team optimizes design while an experienced Paid Social department focuses on the tracking, measuring, and reporting of data. Always at the cutting edge of advertising strategy, we use our breadth of knowledge in tandem with the vision of respected clients to maximize results. Taktical Digital is the Facebook advertising agency of choice for industry leaders and small businesses alike. Talk to us today about what we can do for you.
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