Leverage Twitter's massive marketing power with a team of Twitter advertising specialists.
Twitter is unique in many ways when compared to other social media platforms. You need to take advantage of it as an advertising tool by working with a team that understands exactly how it’s different from the rest.
Twitter remains one of the most valuable social media platforms from a marketer’s perspective. It boasts approximately 145 million monetizable daily active users worldwide; 44% of 18-26 year-olds in the US (a lucrative demographic) use Twitter, and 41% of US Twitter users make over $75,000. That means they’re above-average earners (and thus, above-average spenders).
This already highlights the importance of working with an experienced Twitter marketing agency when launching a campaign. You need to choose the type of ads and strategies best suited to help you achieve your goals. The right marketing team understands how to do so.
Within each general category, Twitter offers a variety of specific ad formats, including text-centric ads, video ads, images, and more. The platform gives marketers the option to target specific users based on gender, language, location, age, and various additional factors as well. As with many other social media platforms, Twitter also provides marketers with a range of monitoring tools to help them clearly determine whether their campaigns are performing as expected.
Clearly, advertising on Twitter has the potential to help a brand reach a large and dynamic audience. They simply need to partner with Twitter marketing experts who are thoroughly familiar with Twitter’s advertising tools and capabilities. That allows for optimizing a campaign’s return on investment.
Twitter ads come in three main formats. They are:
Individual Tweets advertisers can promote to increase their likelihood of being seen by target customers.
Branded accounts Twitter will suggest to users who don’t currently follow them, but may find them interesting.
The Promoted Trends feature allows marketers to “take over” a particular trending topic for 24 hours. Their Promoted Tweet will be at the top of the feed when users click on the link in the list of trending topics.
Twitter is unique. So are we.
- We’re an official Twitter partner, offering you a tremendous advantage over the competition
- We employ an in-house creative team
- We’re obsessed with data
- We consistently earn awards and praise from industry experts
What makes Twitter marketing so effective?
Additional benefits of launching a marketing campaign on Twitter include the following:
Reaching All Audiences
You might think that, because Facebook has more users overall than Twitter, you’re better off devoting the resources you would reserve for a Twitter campaign to your Facebook campaigns as well.
That’s an understandable reaction. And while there is of course value in marketing on Facebook, Twitter offers opportunities to reach demographics you might struggle to engage with if you limit your social media marketing campaigns to a single platform.
For example, the percentage of African-American and Hispanic users is higher on Twitter than on Facebook. So is the percentage of college-educated users. As such, expanding your marketing efforts to include Twitter helps you cast a wider net.
Getting in on a Growing Trend
Twitter reported that ad engagement rose by 23% in Q3 of 2019. This trend of increased engagement appears to be continuing.
Boosting Odds of Engagement
Research indicates the average Twitter user will engage with a Twitter ad 26% longer than they typically will on other social media platforms.
Reaching Active Buyers
53% of Twitter users are the types of people more likely than others to buy new products soon after they’re released.
Additionally, statistics show that 80% of Twitter users qualify as “affluent millennials.” By advertising on Twitter, you’re reaching potential customers who have money to spend.
Surveys reveal 79% of Twitter users like using the platform to discover “what’s new.” This is why Twitter is sometimes referred to as “the number one platform for discovery.”
Making the Right Impression
Surveys show that consumers (particularly young consumers) are becoming increasingly annoyed with branded marketing content intruding on certain areas of their lives. Marketers need to consider how they can reach potential customers without coming across as excessively “salesy.”
Fortunately, 93% of Twitter users are actually open to the presence of brands on the platform. Twitter is a unique online environment where users not only accept, but often embrace marketing content.
As this graph of monetizable daily active users worldwide shows, Twitter’s popularity is also consistently on the rise.
Did we get your attention?
Twitter's unique qualities: what the right marketing team understands.
Experience, a proven track record, and a client-centric approach are all essential qualities to look for in a Twitter marketing agency. However, you also need to partner with a team that understands what makes advertising on Twitter unique.
First of all, audiences tend to be more accepting of constant posting on Twitter than they are on other social media platforms. This gives you the freedom to test out a lot of content without worrying about making a bad impression on your audience.
Twitter also allows for more spontaneity. Marketers on Twitter often post about developing stories or trends in real-time, giving their brands greater exposure by joining in on active conversations.
Interaction between branded accounts and other users is also more common on Twitter. This helps you not only introduce your brand to new customers, but to also interact with them in a manner that results in a lasting relationship.
Our Twitter advertising process
Discussion & Research
At Taktical, we want to understand your brand, your goals, and your past marketing campaigns from the start. This is key to developing an optimal Twitter ad campaign. That’s why we begin the process of planning one with thorough discussions and research.
Developing the actual ads and campaign content is the next step. Once we have a bulletproof strategy in place, we get to work implementing it.
Monitoring Your Twitter Ads
We develop strategies that succeed. However, with Twitter ad campaigns, there’s always room for potential improvement. We look for ways to maximize your ROI by monitoring your Twitter ads’ performance to find out which ads and strategies are most effective.
Refining Your Twitter Campaign
Based on what we learn from monitoring your Twitter ads, we adjust the campaign in whatever manner is necessary.
We don’t leave our clients out of the loop when we run their Twitter advertising campaigns. We share all relevant data, helping you thoroughly understand how your company has benefited from partnering with Taktical.
Taktical: a Twitter marketing agency that prioritizes your needs
Our experience leveraging Twitter’s marketing tools on behalf of our clients isn’t the only reason you should choose Taktical to handle your Twitter marketing campaigns. You should also consider our reputation.
Numerous industry publications and insiders frequently recognize us with awards and accolades. Our clients also routinely sing our praises.
This is because we put the client first. We understand that your brand is unique. So are your goals. Knowing that, we focus on a collaborative approach that ensures our work aligns with your vision.
Our approach is also results-driven. While our in-house creative team develops on-brand, dynamic content, our Paid Social department obsessively monitors key metrics and data to track and optimize your campaign’s performance. This dedication to your satisfaction has helped us attract major clients like Chase, Rachel Zoe, and WeWork, along with smaller newcomers.
If you’re ready to promote your company’s growth with a Twitter advertising campaign, we’re ready to hear what you have in mind. Contact us today to learn more about what we can do for you.
Twitter ads FAQ
Facebook is still one of the biggest social media platforms and is one of the most effective ways to get your offerings in front of potential clients. An agency that knows how to engage viewers based on specific types of content can help you find your ideal customers.
Yes! Facebook’s algorithms analyze what its users like to see. If you create branded content that connects to specific users and their interests, you can meet them where they are. That’s why nearly 80% of Facebook users have had their first contact with brands through the platform.
That depends on how well you’ve narrowed down your target audience. But if you’ve figured out what your prospective clients want and what types of content they’re likely to view, then Facebook has the potential to put your products and services in front of millions of high-quality customers.
Depending on the type of ad, Facebook offers a number of pricing structures for ads, starting at about a dollar per click. You can set your budget and bid strategy to get the most out of your ad spend.
While you can’t technically run ads for free on Facebook, if you are creative at cultivating your target audience, your Facebook business page shows up in people’s recommendations. If you offer free content that is useful to potential clients, you will build trust that can translate into them purchasing your products or services.
Facebook offers a myriad of options for ad format, but some of the best ones include:
- Image: This is one of the best options for clients on a budget
- Video: Great for demonstrating how something works
- Lead: These mobile-only ads allow customers to fill in their contact information automatically
- Poll: Gather information about your customers and let them responses from others with shared interests
- Dynamic: These ads can target potential customers based on their browsing history
That all depends on who your desired customers are, where they are likely to see the ads, and how they prefer to engage with content. You might want a slideshow ad to display several of your products or a video ad to demonstrate how your services can save your clients money. There are dozens of possibilities that you can tailor to your budget, clients, and goals. The Taktical Facebook advertising team are experts in all ad types and which are best for your campaign.
That all depends on who you are targeting, what types of content will drive the most conversions, and your budget. Any agency that offers a flat rate will likely cut corners, so you need to be able to collaboratively plan with your ad agency to find the right strategy to fit your goals.
iOS 14’s consumer privacy updates have unfortunately created some challenges for tracking consumers, especially regarding pixel-based conversion reporting. But as advertisers find ways to adapt, Facebook continues to be one of the most lucrative platforms for marketing products and services.
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