Let Us Handle Your Google Search Ads
Paid search, also known as PPC (pay-per-click) advertising or Google Ads marketing, is an effective way to reach your desired audience quickly. In this digital age, people are turning to search engines such as Google to find information and products they need. If you want to increase your visibility online and be seen by potential customers, PPC advertising professionals can help you make the most of your Google Ads campaigns and Google ads optimization efforts.
Google Ads can be an extremely effective way to reach your target audience quickly and generate leads and sales. In fact, recent studies have shown that:
Paid search is a great way to drive more traffic and leads to your website, increase visibility, and reach the right people faster. Working with a PPC agency helps you maximize the effectiveness of your Google Ads campaigns by leveraging their expertise and insights. A PPC agency will have an in-depth knowledge of how paid search works.
We know it takes skill and knowledge to create a successful paid search strategy that will bring in the greatest ROI. That’s why our PPC agency team consists of experienced marketing professionals who understand Google Ads analytics and how to use them effectively. We'll work closely with you to find out what keywords are best for your business, develop ad copy that will grab people’s attention, and optimize your ads for success.
93% of online searchers use Google to research products or services before making a purchase
71% of people who click on an ad will make a purchase within 24 hours
Online shoppers are 2x more likely to buy something after clicking on an ad than those who don’t
Advertisers who invest in Google Ads see an average return on investment (ROI) of $2 for every $1 spent
-
1
Selecting a target audience
Who are you trying to reach with your ads? Knowing this will help you determine which keywords to include in your campaign and what type of ad copy will be most effective. There are a few different things to consider when selecting a target audience for PPC ad campaigns:
- Demographics: What are the age ranges and gender of your target audience? What is their income level and education status?
- Geographic location: Where do your customers live? You can target people based on their country, state/province or city.
- Behaviours: What are the interests and needs of your target audience? What kind of websites do they visit? What kind of products or services do they buy?
-
2
Creating the ad
When it comes to actually creating Google ads, Taktical Digital provides ad specs and speaks knowledgeably on best practices for design. An experienced in-house creative team like ours will know that a collaborative approach is crucial in this stage to ensure the client is represented accurately. They will work alongside the client to ensure brand identity is conveyed and visibility is optimized.
-
3
Tracking the performance of the Google ad.
When it comes to actually creating Google ads, Taktical Digital provides ad specs and speaks knowledgeably on best practices for design. An experienced in-house creative team like ours will know that a collaborative approach is crucial in this stage to ensure the client is represented accurately. They will work alongside the client to ensure brand identity is conveyed and visibility is optimized.
-
4
Google ads retargeting
Recent studies have shown that Google retargeting ads are 3x more likely to be clicked on than regular display ads. At Taktical Digital we’ll make sure your campaigns leverage this tool and capture people who have visited your website in the past exhausting every avenue for success.
Up Your Game
Stop wasting your weekends. Every Sunday we send the best email of your week. From quick SEO hacks to brilliant marketing methods you’ve never heard of, our weekly growth hacks email collects some of the best ideas you can implement in minutes.