First consider the audience of Reddit users:
More than 52 milliondaily active users as of December 2020 58% of the community is under 35 years old The user base is pretty evenly split between female (44%) and male (56%)
Reddit users are an active group of individuals that represent an engaged group of potential consumers. Since announcing its independence in 2011, the site has accumulated over 1.2 million communities as of January 2018, which are comprised of subreddits established on user interest and questions.
These subreddits are one of the reasons that advertising on Reddit is considered so simple and effective. Brands are able to target subreddits that pertain to their product or service. Considering that the subreddit is utilized only by those interested in that topic, marketers have an extremely well-defined audience of engaged individuals.
For example, when Curology launched their Reddit ad, they targeted a hyper-specific community of users by advertising in the /r/SkinCareAddiction subreddit. After just two months, they earned 220% more customers and shifted 50% of their marketing budget to running Reddit ads.
Besides the audience targeting abilities, launching a Reddit marketing strategy also has advantages regarding user engagement and affordability. Because Reddit ads can appear in specific subreddits, it provides community members the ability to comment on the ad and provide feedback.
Essentially, brands have built-in tools that help them connect with and engage with customers Woodchuck Hard Cider took full advantage of this by running promoted posts and keeping the comments on. By having a conversation with users, they were able to engage with customers and they won over Reddit users in droves. During the campaign, they racked up more than 5,000 comments and had their best sales month in seven years.
In terms of affordability, the Reddit self-serve ad platform only offers two types of ads: Promoted posts and display ads. Thus, you won’t waste your marketing budget running many different types of ads on the same platform. Promoted posts, in particular, can be effective on a low CPM budget. The minimum budget on a Reddit ad campaign is just $5.
The Basics of Reddit Advertising
There are two methods for advertising on Reddit: going through the self-serve Reddit ad platform or enlisting the help of the site’s managed services. The biggest difference between the two is price, with self-serve minimum starting at $5 versus $50K for the managed option. So, we’re going to focus on launching a Reddit marketing strategy through the self-serve platform.
Through self-serve, there is just one option for Reddit ad format: Promoted posts. Within Promoted posts, there is the option to either run a link ad or text ad. A link ad will include a link to an offsite URL, such as your website or landing page. A text ad, on the other hand, links directly within Reddit to another page or post. This can include more description around your offer, additional prompts for feedback, and more.
If your goal from Reddit marketing is driving direct traffic, opt for a link ad. If it’s to promote brand engagement and conversation, launch text ads instead. Once you decide what type of ad to run, you’ll want to follow Reddit ad copy best practices to figure out how best to format and design it.
Then, it’s time to select your target audience. This includes the option for targeting by subreddit, which is highly recommended. Between your own research and third party tools, you can analyze which subreddits are best for your Reddit marketing goals. Additionally, you have the option of selecting negative keywords and/or subreddits that you don’t want your ad appearing on.
Once it’s time to set your budget, you’ll need to place your bid at the highest amount you’re willing to pay. The Reddit advertising bidding system is based on cost per thousand impressions, and as mentioned previously, has a minimum daily budget of $5.
After setting up and optimizing the design of your Reddit ad, selecting the target audience and outlets, and establishing your budget, all that’s left is to submit your ad and then track it. Unlike with other platforms, you’ll want to track feedback left by users on your advertisement. This is one of the best methods for optimizing your Reddit advertising strategy and analyzing its success accurately.
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How to Partner With a Reddit Advertising Agency
Reddit is still an unknown platform for most marketers, and advertising on Reddit comes with serious consequences if not done correctly. There’s always the EA games downvote debacle on a comment they made in response to user feedback on their ad to warn marketers of the dangers of this platform.
Enlisting the help of a top Reddit advertising firm means avoiding the pitfalls on this site, and maximizing your chances for success. Instead of avoiding Reddit marketing for fear of downvotes or critical responses, partnering with professional Reddit advertisers lets you utilize the outspoken, influential, and engaged “Redditors” to your advantage. This also means avoiding the pricey expense of the Reddit managed ad services.
Taktical Digital is a premiere Reddit marketing agency that has experienced award-winning success across paid social platforms. Our team of digital marketing experts will work closely with you as a partner in achieving your Reddit advertising goals. We understand the intricacies of Reddit marketing, and how to maintain your brand’s identity and integrity while appealing to the unique community of Reddit users.
Our data-driven mindset ensures you can track and analyze your results from advertising on the Reddit. Our unrivaled management technology ensures you enjoy the best possible returns while being able to understand and optimize your Reddit marketing performance. As a dedicated Reddit advertising agency, we work with you the entire way to both launch your ads, and scale with you as you experience the benefits from our ROI-focused process.
Contact Taktical Digital today to learn more about our Reddit advertising services.
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