We began with a deep dive into historical business data. Our thorough analysis revealed Facebook’s Lead Ad to be the superior means of driving and canvassing new business for Homepolish.
Through Lookalike Audiences, region-specific creative, and device targeting, Taktical boosted Homepolish’s growth by 30%. The results shown below demonstrate how we effectively optimized return-on-investment as well.
GOALS AND CHALLENGES
Homepolish enlisted our help to drive leads for interior decorators from qualified prospects through a considerably long sales cycle. They emphasized cost-efficiency as well, requiring us to vigilantly consider every dollar spent. It was also crucial that both marketing and creative teams thoroughly understood differences in conversion data.
- -73% Lower Cost per Acquisition
- -60% Under Target Cost
- +34% Monthly Leads