Taktical makes ads that...
Creative testing that won't leave you guessing.
Instead of leaving it up to chance, we test our work before it ever goes live. That way, we know we're putting your best foot forward.
- Better Brand Positioning We test multiple brand positioning options to find the messaging that makes you shine.
- Messaging Development You know what you do, but can you articulate it in a way that resonates? We'll help you find the words that hit home.
- Creative Diversity After finding what your brand stands for and crafting the perfect message, we'll put it all together in an ad that will stop the scroll in a unique and creative way.
Ongoing Optimization
The creative process doesn't stop once an ad is live. Our media buying team is always working to fine-tune your campaigns for maximum impact.
The method to our creative madness.
We're not crazy—we're just good at what we do. And that means following a tried-and-true process that consistently produces results for you.
Position Testing
The Taktical creative team tests several messages, value propositions, and calls-to-actions to see which ones resonate most with your audience.
We build these together, but a few things to test include:
Messages: How will you describe what you do?
Value Proposition: Why should they care?
Calls-to-Action: What do you want them to do next?
Brand Personality: How will you show up in the world
Tone of Voice: How will you say it?
Articulation and Messaging
Once we know what messages resonate, we test and craft them into an ad that tells a story and makes an emotional connection.
Scripting: We’ll write a script that brings your story to life and packs an emotional punch.
Storyboarding: How your message is delivered matters just as much as the message itself. We’ll create a storyboard that outlines the ad so that you know exactly what to expect.
Visual Elements: Subtleties in color, music, and other elements can make a big impact on how your ad is received. We’ll choose each one with care.
An Unforgettable Ad
You only have a few seconds to make an impression. We’ll make sure it’s a good one.
Creative Diversity: We don’t believe in one-size-fits-all solutions. We’ll develop a campaign that’s as unique as you are.
Ongoing Optimization: Even the best ads need a little TLC. Our team will continuously test and optimize your campaigns for maximum impact.
Results: You didn’t get into business to lose money. We’ll make sure your campaigns are profitable and effective.
