Landing Page Optimization

Maximize conversions and user engagement while lowering acquisition costs.  

By optimizing the design and content of a landing page, businesses can increase their online presence and acquire more leads or customers. With the right combination of components on an optimized landing page, companies can drive traffic to their website and create valuable relationships with potential customers through effective content.

With the right experts on your side, you can leverage the power of specific segmented traffic, high-impact layout design, and concise and relevant content to design and create optimized landing pages that will ultimately bring more valuable people to your website.

Landing pages are also great tools for capturing information from potential customers, this is where conversion rate optimization comes into play. With an expert CRO agency, you can capture and create valuable relationships with customers, and only the right team can help you take advantage of all the perks that thoroughly researched and beautifully designed landing pages can bring to your business.

Don’t believe us? Here are some numbers:
- Companies with a well-optimized landing page experience an average of 12% more conversions than those without.
- Landing pages that are poorly designed or have low usability can decrease conversion rates by up to 50%.
- Websites with optimized landing pages see an 81% improvement in their overall clickthrough rate.

In today’s day and age, optimized landing pages are crucial to doing business online -- Given that they are the first point of contact between a potential customer and your company, you simply cannot afford to mess it up.

By creating an effective landing page, businesses can make a positive first impression. With the right combination of components, a landing page can be used to capture attention, generate interest in a product or service, and encourage users to shop or make contact with your team.

The Taktical Approach
For brands that opt into our Landing Pages and Conversion Rate Optimization service, we will create dedicated landing pages for specific segmented traffic with high-impact layouts along with copy and design geared toward lead nurturing, brand awareness, user retention, and conversions.
This service can be paired with any of Taktical Digital’s other lifecycle marketing services.
A successful landing page requires the right combination of components to capture the attention of potential customers and generate interest in a product or service. Such components include a compelling headline, an informative subheading, clear and concise copy, visuals that support the message, social proof, and easy-to-navigate call-to-actions (CTAs).

What does Conversion Rate Optimization achieve?
CRO results in highly-qualified leads, increased revenue, and lower acquisition costs.

Our Process
Analyze: A thorough review of your website and/or landing page is performed to find any potential conversion opportunities.
Hypothesize: Hypotheses on how to improve are created based on the analysis.
Prioritize: Organizing the hypotheses based on expected impact and difficulty of implementation.
Test: A/B test is run on the hypotheses in order of priority to determine if the hypothesis is correct.
Evaluate: The results of the test are analyzed and reported on and decisions are made about whether to implement.
Implement: If the test is successful, the winner of the test is implemented and the process begins again.