Fahlo - Amazon
Fahlo is a lifestyle brand that manufactures and sells Animal tracking bracelets. Each purchase of a bracelet comes with a QR code to track a specific animal via mobile app. Fahlo has 7 options for animal tracking and countless styles for each. Fahlo supports wildlife and sealife conservation through each purchase. Fahlo approached Taktical to launch Amazon Marketplace.
The Taktical approach
Fahlo is a lifestyle brand that manufactures and sells Animal tracking bracelets. Each purchase of a bracelet comes with a QR code to track a specific animal via mobile app. Fahlo has 7 options for animal tracking and countless styles for each. Fahlo supports wildlife and sealife conservation through each purchase. Fahlo approached Taktical to launch Amazon Marketplace.
Goals and challenges
Fahlo was new to the Amazon platform, all new listings on Amazon were launched with no reviews and a low page rank. Additionally, the bracelets were easy to counterfeit. We quickly saw multiple counterfeit products on Amazon as well as direct competitors ranking for all the top keywords.
We partnered with Fahlo to seamlessly onboard them onto the Amazon marketplace, setting up their seller account and crafting compelling product pages. Our focus:
- Boosting Discovery: We optimized product titles and descriptions to maximize search visibility, ensuring Fahlo’s offerings stood out to potential customers.
- Enhancing Product Detail: We created rich Amazon A+ content and designed a dedicated Storefront to showcase Fahlo’s brand story, product features, and unique value proposition.
- Protecting Brand Integrity: We took an active stance against counterfeiters, tirelessly reporting them to Amazon and enrolling Fahlo in the Transparency Program to safeguard their listings, photos, and brand name.
We crafted a comprehensive Amazon marketing and advertising strategy that went beyond just sales, focusing on building long-term brand awareness and customer engagement. Our approach included:
- Elevating Brand Visibility
- Leveraging Amazon Posts
- Utilizing Customer Engagement Tools
Results
