Dating App: Boosted Downloads & Topped the hot page on Reddit for more than 15 hours

Project summary

The problem

A dating app that was developed in Taiwan and allows users to call and chat with other users anonymously, and then users can decide to match with them. The app operates in a similar way to Tinder, but with conversation coming before swiping, the key differentiator is the anonymity it offers users. The app has gained widespread adoption in Asia.

The client’s main goal was to increase brand awareness and drive downloads of their dating app on Reddit, with the ultimate goal of making the app available globally. They needed to find a way to effectively promote the app on Reddit and reach a wider audience.

The solution

Our battle-tested community strategy allows us to deliver long-term community presence.

The challenges

  • The client’s objective was to garner a global user base with a particular emphasis on capturing the highly sought-after US market. 
  • In this competitive landscape, the challenge was to elevate the app’s presence and differentiate it from its competitors such as Tinder & Hinge.

The outcome



Avg position per post (hot page)

Avg upvotes achieved per post

Avg comments achieved per post

Avg. takedown rate