Contact us
Spy on Your Google Competitors with These Four Top Competitive Analysis Tools
Without a doubt, Google keyword searches are one of, if not THE most important battleground for the majority of businesses. Not to say that secondary search engines and Facebook aren’t a good way to get ahead, but for the time being, Google is still king. If you don’t rank on that first page for a given keyword, then you might as well not even be in the mix. So what do you do when one of your competitors outranks you for a keyword you want? First of all, you have to do your research to confirm that it’s not only a high-traffic keyword, but also one that will drive conversions. When you monitor AdWords competitors are using, you need to evaluate whether their strategy is working. If it is, then you need to figure out how to spy on your competitors’ SEO rankings and Adwords strategy.

Four Top Competitive Analysis Tools

There are dozens of products out there that can help you keep track of what your competitors are doing, but here are a handful you can check out, and one of them you might already be using:

1. WooRank

WooRank is designed to help you track your keyword ranking and analyze your site performance and usability, keyword usage, and the quality of your backlinks. But what’s really nifty about WooRank as a competitive analysis tool is that you can add several competitors to your analysis to see how your site and landing pages stack up to theirs in the rankings and why.

2. SEMrush

This one is a bit more of an all-in-one tool that includes SEO, keyword research, and even PR and social media intelligence, but it offers great features to help you spy on competitors.  Because it can do so many things – like analyze billions of keywords and trillions of backlinks – it can be a little overwhelming on the UI front, but SEMrush can enable you build your own toolkit to keep an spy on competitors’ SEO rankings, AdWords, and even their Google Ad budgets! And to keep you from getting caught off guard, SEMrush can also help you identify new competitors of which you might not have been aware.

3. Google Adwords Keyword Planner

We’d be surprised if you don’t already have this one in your arsenal of competitive analysis tools, and if your business is just getting up and running, this might be the only one you have the budget for at the moment. But, even though it’s a free tool, it can still help you keep an eye on the landscape by seeing how any given page – either yours or your competitor’s – ranks for any given keyword in either organic search or paid AdWords.

4. Spyfu

This tool is the one that’s the most focused in its goal of helping you spy on competitors. More than just showing current rankings, it shows you what keywords your competitors are paying for and what ad tests they’re running, giving you a window into their strategy. Like many of the other competitive analysis tools, Spyfu also helps you analyze how competitors are achieving their organic SEO rankings, whether through keyword usage, backlinks, or other methods. All of the data is refreshed periodically to help you stay ahead of the curve.

It’s about customers, not just keywords

Ranking for your desired keywords in Google searches can be a grueling process that requires a lot of research, sneaky tactics, and a ton of trial and error. But, keywords and rankings will only go so far if you don’t really know your audience and what they want. So, remember that as you use competitive tools and battle with your competitors, the point is not so much beating them as it is winning your potential customers. Make sure that your keywords drive the right customers to you so that you can provide them with the services or products they need.
alexis

alexis

alexis

alexis

Recent Articles

10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts

January 29, 2021

The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike! If you’re one of those campaign managers who dream of acing their Google Ads campaign for an improved ROI or just gain better exposure, we do understand your end of the hustle. However, truth

A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions

January 15, 2021

When a giant like Apple makes moves, it affects everyone working in the digital space. For better or worse, ecommerce businesses and digital marketing agencies have to be aware of the decisions Apple makes and do what they can to adapt. Back in June of 2020, Apple released a preview of iOS 14. While most people were focused on the

10 Instagram Hacks You Should Know About Going Into 2021

December 31, 2020

With more than a billion users, Instagram has grown into a social media platform that marketers can’t ignore. Instagram marketing offers some of the best opportunities for building your brand, raising awareness and it is one of the best platforms for engaging with your customers. You probably already know about Influencer marketing and affiliate campaigns. Part of what makes Instagram

5 TikTok Marketing Agencies That Get Results

September 27, 2023

TikTok’s massive user base, averaging about 1.1 billion users per month, makes it an obvious choice for businesses looking for a high ROI in their marketing efforts. Yet, the high engagement of users, creative opportunities, and expanding range of advertising options with global reach make it a powerful platform that can be difficult to master. That’s why you need to

How to Create a Killer TikTok Marketing Strategy: A Step-by-Step Guide

September 26, 2023

TikTok has become a game-changing platform in recent years, swiftly capturing the attention of millions around the globe. Because of this, a robust TikTok marketing strategy is no longer just a good idea—it’s essential. In 2021, TikTok achieved a major milestone by reaching over 1-billion monthly active users. This meteoric rise underscores the importance of using TikTok for marketing. TikTok

7 Essential Steps to Supercharge Your B2B SaaS Marketing

September 22, 2023

In today’s rapid B2B SaaS climate, with the market soaring to $154.6 billion in 2022, you can’t just rely on an innovative software solution. It’s also essential to have a killer marketing strategy to make your SaaS product shine. To ace this competitive realm, marketers need a dynamic strategy grounded in real understanding. Here, we cut through the noise and

Have we gotten your attention yet?
Let's chat
Paid Social
Paid Search
Case Studies
Growth
Copyright 2023 Taktical Digital, LLC. All rights reserved.