In the realm of digital marketing there’s a constant effort to follow trends and platforms as they make their way onto the scene. And TikTok may appear to hold little more than a niche and structured appeal at first glance, but as of 2021 it’s grown an audience of 500 million active users. This makes it one of the top ten biggest social media sites in the world, ranking above networks like LinkedIn and even Twitter.
Clearly, TikTok is a new game that demands to be seen. But how can you best harness the potential of this platform for your marketing needs? Where do you start when learning how to make a TikTok video?
How to Make a TikTok
Before you learn how to become TikTok famous, you need to understand the platform. TikToks are a short-form art based under the same parent company that once ran Musical.ly. When looking into how to use TikTok most will find the interface to be relatively simple at its core. You create an account, and then under your profile you tap the plus icon to create a new video.
From that point you can record through the TikTok video editor, which is a basic tool you can use to create 15-60 second videos from scratch. There are filters and effects you can take advantage of, but the most popular tool is TikTok’s ability to add songs and sound bites. This is most commonly seen in the dance and lip sync videos that have made the app so massively popular.
How to Use TikTok to Create an Audience
Looking into the best creators on the app, it’s clear to see that there’s more involved in how to make TikTok videos than what the app’s built-in editor provides. It’s an open secret that many of the best creators use outside video editing apps to take advantage of their many key features.
There are free apps like Viamaker and BeeCut that come with stickers, fonts and effects unavailable on the traditional TikTok video editor. And some apps come with limited free plans or in-app purchases, but they offer movie-style tools and increased customer service. What’s clear to see is that, with a majority of the app’s audience being ages 16-24, notoriety within the community does not necessarily have a price tag.
Embracing TikTok for Beginners and Beyond
TikTok is a platform where money won’t give you the advantage that ingenuity and authenticity will. Take in consideration the most popular video on the platform as of 2020, which showcases Zach King and a basic magic illusion. It has little production value, but has gained over 2.2 billion views.
Wallaroo has listed some ways that brands have taken advantage of TikTok to showcase their product and message. And if you’re looking for a more in-depth look into connecting with other more established creators, we have our own guide on how you can partner with influencers to create viral campaigns.
Overall, there is an inherent advantage in learning how to make a TikTok video, in that there’s really no prerequisite for success. So whether you’re working on your own or forming a relationship with a TikTok ads agency or the right influencer, TikTok can be a valuable tool in engaging a massive audience with your brand’s genuine self.