Managing a successful Instagram account includes everything from investigating your target audience and competitor accounts, to creating a unique selling point, to selecting Insta-worthy shots.
Maintaining a following can be like having a full-time job. Unlike most full-time positions, though, this one comes with a checklist proven to make even the smallest accounts successful.
There’s a few things you need to do before becoming Insta-famous. Here are six tips to keep in mind.
Stalk Competitor Accounts
Pay attention to your competitors – view their feed and take note of which posts have the most likes and comments. By observing what they’re doing to succeed, you can translate that into increasing your own viewership.
Think About What Makes You Different
What sets your account apart? What are your strengths, weaknesses? Make a list of both and then create a bulletproof advertising plan.
Identify Your Target Audience
Figuring out who your viewers are, where their interests lie, what compels them to surf Instagram, and what time of day they’re online, are all crucial questions to ask yourself as you manage an account. Mothers, for example, often scan through Instagram when their children are asleep – during lunch and nighttime hours.
Make an Editor’s Plan
What are you writing about? Be sure not to overload your viewers with sponsored posts.
Define Your Style
Style includes aesthetics and post descriptions. Maybe you have a signature filter or hashtag, or maybe you’re the satirical type. Whatever it is, own it.
Do You Want to Advertise?
Decide whether you’d like to advertise your profile, and then determine how much time and money you’re willing to spend.
Make a Plan
So you’ve completed the basics; now, you need to think of a good content plan. An effective content plan will divide your content into four sections: entertainment, expert, selling, and learning posts.
In addition to creating a content plan that works, you should include hashtags. Hashtags are essentially keywords preceded by the “#” symbol. When users click on hashtags, they will be able to view all public posts with that hashtag.
Hashtags, however, can become harmful when used in excess. The magic number here seems to be 10-15 per post, where any more or less is inefficient.
Content is King
An Instagram account will not succeed without quality content. The more interested your posts are, the more views (and followers) you’ll get.
Think of a creative idea, select a style for your brand, and stylize your posts. Don’t forget to personalize your post descriptions as well. Use your descriptions as a way to motivate dialogue and create conversation.
Like other promotional tools, Instagram requires a thoughtful approach. Though it can be time consuming, the payoff will be worth it in the end.
January 29, 2021
10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts
The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success...
January 15, 2021
A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions
When a giant like Apple makes moves, it affects everyone working in the digital space. For better or...
December 31, 2020
10 Instagram Hacks You Should Know About Going Into 2021
With more than a billion users, Instagram has grown into a social media platform that marketers can’t ignore....
August 23, 2022
Taktical Digital Announces Acquisition Of KonvertLab
New York-based growth marketing agency, Taktical Digital, has acquired KonvertLab, a B2B / Web3 and SaaS growth marketing...
August 22, 2022
Taktical Growth Hacks #269
Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here. In this...
August 15, 2022
Growth Hacks #268
August 9, 2022
How to Dropship on Shopify
The dropshipping business concept enables eCommerce merchants to sell goods without carrying inventories. Establishing a Shopify dropship venture...
August 9, 2022
Growth Hacks #267
In this issue: Why you should wait to ask for credit card info, what reading level garners the highest...
August 2, 2022
Taktical Growth Hacks #266
Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here. What's in...
August 1, 2022
Taktical Growth Hacks #265
July 25, 2022
Chatbots: How Machine Learning Will Improve Customer Experience
Today’s consumers demand more than simple customer service. They want a brand that builds customer experiences through carefully...
July 20, 2022
Taktical Growth Hacks #264
Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here. WHAT’S IN...
July 11, 2022
Taktical Growth Hacks #263
Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here. WHAT’S...