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Growth Hack #1
– How to Increase ʺTime Spent on Pageʺ 2.6X:
Did you know that one of the factors that affects your Google rank is “Time Spent on Page”.
The longer the duration, the higher your rank.
Here’s an interesting research report on how to boost “Time Spent on Page” by 2.6 times.
Wistia divided high-trafficked pages into 2 categories:
1. With video on the page.
2. Without video on the page.
They then compared each version’s average “Time Spent on Page”.
People spent, on average, 2.6x more time on pages with video than without.
Just one of many examples pointing to the increasing importance of video content.
Growth Hack #2
– This New Headline Boosted Conversions by 40%:
KISSmetrics was trying to boost their conversions.
After they changed their headline (short description of their service), conversions went up by 40%.
What was the original headline?
“KISSmetrics helps you get actionable metrics for your business.”
Here‘s the one that boosted conversions by 40%:
“Google Analytics tells you what happened, KISSmetrics tells you who did it.”
Comparing themselves to the Google Analytics tool established more authority and got them more subscribers.
Growth Hack #3
– Use Video to Earn 16X More Social Shares:
BuzzSumo analyzed 25 million Facebook posts and found something interesting.
Average total shares:
1. Per Link Post: ~30
2. Per Facebook Video: ~500
That’s 16 times more shares! Wow.
May be worth thinking about Facebook Live videos with a link above them (in the text section)…
P.S. Take into consideration that 85% of videos are viewed with the volume off (add subtitles).