Taktical Growth Hacks – #134



Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here.
Taktical Growth Hacks - open email

Growth Hack #1 – From $0 to $100 Million in 37 Days by Leveraging the Power of Exclusivity:  

In January 2013, Gentry Underwood launched an email app called Mailbox. They focused on solving one massive problem – tons of unread messages in email inboxes. 37 days later Dropbox acquired it for a reported $100 million.

Why? Well, In 37 days, Mailbox accumulated over 500,000 users.

How did they do it?

They created a smart automated “referral reservation scheme”:

1: You sign up to get notified when the app will become available to you.

2:. You see how many people are in front of you in the queue.

3: The system notifies you: the more friends you’ll invite, the higher you’ll be in the queue, the faster you’ll get access to the app.

4:. You invite your friends like a crazy person trying to get to the top of the list.

To help this along, they even created a simple video: https://vimeo.com/groups/159435/videos/54553882

It instantly went viral because the problem was hot/unsolved and the solution was elegant.

They notified tech media that were more than happy to write about the app (again, because the problem was hot/unsolved and the solution was elegant).

The viral nature of the video met media coverage, got multiplied by the “referral reservation scheme” and in 37 days resulted in 538,000 users waiting in a line to get access to the app.

It’s no surprise, then, that Dropbox swooped in and acquired them at this 37-day mark for $100 million.

__________________________

Growth Hack #2 – Increase “YES” Responses 2X By Giving People an Easy Out:

Do you like to hear “NO” or experience 0 responses when you survey your audience, ask them anything to do, or offer to acquire anything?

Yeah, we didn’t think so.

How about increasing your chances to hear “YES” by 2 times?

Here’s an easy trick to do just that:

42 studies showed that the likelihood of a positive response was doubled when researchers added a simple phrase “you are free not to”.

When you tell people they don’t have to do something, they’re more inclined to follow along.

Source: https://neilpatel.com/blog/content-conversion-psychological-hacks/

__________________________

Taktical Growth Hacks - revenue

Growth Hack #3 – 5 Ways to Get More Press:

Reaching out to press and getting what you want published isn’t easy. Make sure you’re warming them up appropriately instead of just sending a cold e-mail and requesting their help.

Here are 5 steps to warm up journalists before you pitch them an idea:

1. Do a customized audience campaign on Twitter. You will need at least 400 Twitter handles. Get their attention before contact them via email.
2. Send a personalized and short one-liner email. For example: “Hey: Do you like Chipotle?”. Track email opens with Mixmax for Gmail or Yesware.
3. When the software indicates the journalist has opened the email, send a tweet linking to your article.
4. Send a follow up email.
5. When a user answers that they are interested, send them the press kit.

__________________________

Sign Up for Even More Tips and Tricks to Help Increase Sales

 



webmaster

webmaster

webmaster

webmaster

Recent Articles

10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts

The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike! If you’re one of those campaign managers who dream of acing their Google Ads campaign for an improved ROI or just gain better exposure, we do understand your end of the hustle. However, truth

A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions

When a giant like Apple makes moves, it affects everyone working in the digital space. For better or worse, ecommerce businesses and digital marketing agencies have to be aware of the decisions Apple makes and do what they can to adapt. Back in June of 2020, Apple released a preview of iOS 14. While most people were focused on the

10 Instagram Hacks You Should Know About Going Into 2021

With more than a billion users, Instagram has grown into a social media platform that marketers can’t ignore. Instagram marketing offers some of the best opportunities for building your brand, raising awareness and it is one of the best platforms for engaging with your customers. You probably already know about Influencer marketing and affiliate campaigns. Part of what makes Instagram

Your Step-By-Step Guide To Building a Powerful Growth Marketing Strategy

With nearly 70% of the world connected online, a robust growth marketing strategy is not just beneficial, it’s imperative. A well-rounded, data-driven approach is your ticket to standing out, making an impact, and driving continuous growth in an increasingly competitive landscape. A growth marketing strategy encompasses more than just a plan to increase revenue. It also requires you to understand

How to Use SEO in eCommerce to Drive Traffic and Boost Sales

To be successful in eCommerce, it’s not enough to have just an awesome product line. With the market growing exponentially, ensuring you can promote your online store amidst the digital crowd is crucial. The key cutting through all that noise? Visibility by leveraging SEO in eCommerce. Retailers need to be armed with a proactive and resilient SEO strategy that’s rooted

How to Build An eCommerce Landing Page That Converts

Your eCommerce landing page stands as a linchpin in converting casual browsers into committed buyers.  Unlike the other pages of your online store, eCommerce landing pages must be meticulously crafted to drive a singular action – whether that’s a purchase, a sign-up, or exploration of a new product range. Your eCommerce landing pages should provide a focused narrative to your

Have we gotten your attention yet?