Taktical Growth Hacks – #165

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marketing growth hacks - youtube ads

Growth Hack #1 – Bypass YouTube’s Remarketing Pixel Restrictions:

Jordan Gutierrez from Wishpond found after a bunch of A/B tests that YouTube video ads are, by far, the most effective retargeting tool out there. But YouTube does not support remarketing pixels. 

You can, however, still create a remarketing list only out of people who watched your videos.

In order to handle this, Wishpond`s team created and embedded short videos for each of their most popular articles. To do this, they used a white-screen video without sound, 1 second in length, and autoplayed it on every page with this invisible code:

<iframe width=“560” height=“315” src=“https://www.youtube.com/embed/PLACE_VIDEO_ID_HERE?rel=0&autoplay=1” frameborder=“0” style=“position: absolute; left: -500px;”></iframe>

Source: https://growthhackers.com/questions/how-does-your-team-analyze-the-effectiveness-of-retargeting-ads

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Growth Hack #2 – HTML Buttons in Email Increase Conversions by 28%:

Here’s a simple but effective change to make to your emails.

Campaign Monitor sent their emails with the link as a Call to Action at the bottom.

Then, they changed the link to an HTML button.

 Result: their click-throughs increased by 28%.

Source: https://www.campaignmonitor.com/blog/email-marketing/2014/08/buttons-email-marketing-campaigns

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marketing growth hacks - Kaya skin clinic

Growth Hack #3 – One Simple CTA Change for 137% More Conversions:

Kaya Skin Clinic tried optimizing their landing page by changing the call to action above the form.

Original CTA: “For a skin consultation register here”

NEW CTA: “I want an expert opinion. Sign me up for a free skin consult!”

Result: Conversion rate went from 4% to 9.5%! That’s a nearly 137% increase!

Added bonus: They added a Facebook likes counter and conversion jumped another 70%.

Source: https://vwo.com/blog/call-to-action-increase-sales/

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Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
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