Taktical Growth Hacks – #167

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Growth Hack #1 – 240% More Email Leads by Optimizing Old Blog Posts:

BuzzFeed tested WhatsApp’s share button and found that 38% more people share via WhatsApp than via Twitter!

Aviary said that WhatsApp shares were almost the same level as Facebook and Instagram.

Maybe that’s because WhatsApp has 2 billion monthly active users (vs Twitter`s 330M), plus the open rate is over 90%. Pretty impressive, right?

So how can you get a piece of the WhatsApp engagement pie? Embed the share button!

Here’s how:

1. WordPress plugin.

2. AddToAny widget.

Boom. Done.

Source: http://digiday.com/media/publishers-see-big-sharing-numbers-via-whatsapp


Growth Hack #2 – Reduce Ad Creative Fatigue While Growing Your Brand:

The problem: 

If you’re spending at high budgets on social media, at a certain point you’ll hit plateaus. 

What’s the solution? 

Simple – open up new audiences. Easier said than done, right?

What Savannah Sanchez suggests is opening up new audiences inside the broad one you’re already targeting by hitting them with different motivators.

In other words, customers have different reasons for buying, and leveraging different angles in a single broad audience helps you unlock new customers. It’s basically like putting several fishing baits in the same lake.

Finally, Savannah also featured a simple frame you can use to build motivation-based creatives:

1. Capture all possible reasons that would either encourage or prevent consumers from buying. To do this, consider all the different types of people in your audience, as well as different times of the year, week, and day.

2. Pick the top three barriers or motivators.

3. Make sure these three angles do not hit the same people.

4. Build your creatives based on these three motivators/barriers.

Finito! However, the original thread comes with different examples of creatives used, so you might want to check them out!

Source: https://twitter.com/social_savannah/status/1253073408704671744



Growth Hack #3 – Faster Follow-Ups Yield 2X More Responses:

Fast email follow-up on new leads (within 1 hour – or better yet, 1 minute) gets TWICE as high response rate and less time/fewer calls to qualify.

Get notified, then get in touch immediately!

Some ways to get fast notifications:

– email alert or Zapier to get lead notifications

– ToutApp or Sidekick by Hubspot to get 1:1 email tracking notifications

Source: https://blog.hubspot.com/sales/double-sales-connection-and-qualification-rates


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