Taktical Growth Hacks – #33

Growth Hacks:

Give People a Sample of Your Email Content:

At the bottom of their email subscribe pop-up, they gave peeps a link to “read a sample” so people could see if they liked their content before opting in.

This guy is playing the long game. You need to as well.

Source: https://videofruit.com/blog/growth-hacks/

Be a Master of Ecommerce Returns:

The best way to master your returns policy is by arming yourself with the most pertinent ecommerce returns facts. The statistics below may come as a surprise. But the numbers certainly tell the whole story.

• Over 63% of consumers read the online product returns policy before making a purchase (comScore).
• 81% of consumers want a convenient returns policy that is hassle-free with no return shipping cost (UPS).
• About one-third of all products ordered online are returned by consumers (WSJ).
• When free returns are offered, sales can increase by as much as 357% (CNBC).
• When return shipping fees are charged, 81% of consumers are less likely to make a future purchase (Upstream Commerce).
• Zappos gets 75% improved customer loyalty, repeat buyers, from free returns, even though they charge more for their products (eCommerce Digest).

Source: https://www.readycloud.com/info/the-ultimate-guide-to-ecommerce-returns

The Best Time to Tweet in Each Time Zone:

During a 4 year period, Buffer analyzed over 4.8 million tweets across 10,000 profiles to find the best time to tweet to gain the biggest amount of Click-throughs.

Here are results for different time zones:

Los Angeles (Pacific Time): 2:00 a.m.
Denver (Mountain Time): 7:00 p.m.
Chicago (Central Time): 2:00 a.m.
New York (Eastern Time): 11:00 p.m.
Paris (Central European): 2:00 a.m.
Istanbul (Eastern European): 8:00 p.m.
Sydney (Australian Eastern): 2:00 a.m.
Hong Kong (Hong Kong Time): 5:00 a.m.
Shanghai (China Time): noon
Tokyo (Japan Time): 8:00 a.m.
Global (on average): 2:00 a.m.

Source: https://blog.bufferapp.com/best-time-to-tweet-research

In Depth Articles:

A Definitive Review of the Top 7 Email Marketing Services (2017) | VideofruitA Definitive Review of the Top 7 Email Marketing Services (2017)

Internet Mercenary’s Guide To Acquiring Competitive Data: A Tech Overview