Give People a Sample of Your Email Content:
At the bottom of their email subscribe pop-up, they gave peeps a link to “read a sample” so people could see if they liked their content before opting in.
This guy is playing the long game. You need to as well.
Be a Master of Ecommerce Returns:
The best way to master your returns policy is by arming yourself with the most pertinent ecommerce returns facts. The statistics below may come as a surprise. But the numbers certainly tell the whole story.
- Over 63% of consumers read the online product returns policy before making a purchase (comScore).
- 81% of consumers want a convenient returns policy that is hassle-free with no return shipping cost (UPS).
- About one-third of all products ordered online are returned by consumers (WSJ).
- When free returns are offered, sales can increase by as much as 357% (CNBC).
- When return shipping fees are charged, 81% of consumers are less likely to make a future purchase (Upstream Commerce).
- Zappos gets 75% improved customer loyalty, repeat buyers, from free returns, even though they charge more for their products (eCommerce Digest).
The Best Time to Tweet in Each Time Zone:
During a 4 year period, Buffer analyzed over 4.8 million tweets across 10,000 profiles to find the best time to tweet to gain the biggest amount of Click-throughs.
Here are results for different time zones:
Los Angeles (Pacific Time): 2:00 a.m.
Denver (Mountain Time): 7:00 p.m.
Chicago (Central Time): 2:00 a.m.
New York (Eastern Time): 11:00 p.m.
Paris (Central European): 2:00 a.m.
Istanbul (Eastern European): 8:00 p.m.
Sydney (Australian Eastern): 2:00 a.m.
Hong Kong (Hong Kong Time): 5:00 a.m.
Shanghai (China Time): noon
Tokyo (Japan Time): 8:00 a.m.
Global (on average): 2:00 a.m.