Today’s commercial world is far more reliant on the internet than ever. More and more businesses are shifting their products to the online space, and most customers are starting and finishing their transactions online. Due to technological innovations, this reliance is expected to increase in the coming years.
Therefore, entrepreneurs who want to develop powerful enterprises and dominate their marketplaces should consider purchasing a premium domain name to help boost their online presence.
And if you’re wondering why you should pick a premium domain name over an ordinary one, think of it as the pathway to your website. It doesn’t help if this path is convoluted and vague, as it should be simple to access so that people would find it easy to locate your business online.
Your virtual address, or domain name, is a crucial factor that increases your website’s accessibility, legitimacy, and brand confidence. However, because premium domains are in high demand but in limited supply, obtaining one from a business name service could be costly. But be assured that it’s well worth it.
Before we get into the additional advantages of acquiring a premium domain, let’s define what a premium domain is.
What Exactly is a Premium Domain Name?
A premium domain name is a high-quality internet address with essential characteristics such as being memorable, concise, easy to pronounce, and mostly ending with the ‘.com’ extension.
These characteristics cause premium domains to stand out while accomplishing the goal of any domain, which is to help people locate your website.
A typical domain may get the job done as an online pathway to your business’s website, but not all do the job well. Some may be overly lengthy, contain pointless symbols and numbers, misalign themselves from the brand, or even fail to be recognized by your customers.
Now that we’ve discussed premium domain names, let’s tell you how to find them.
Here’s How to Spot a Premium Domain.
Each premium domain has the following critical components that make it stand out and be recognized:
-Simple and Short: Premium domain names are simple, memorable, and quick to recall. This will allow clients to search, explore, and recommend your website more quickly.
-Brandable: Because it reflects the brand it represents, a premium domain makes it much easier to build a strong brand identity and serves as a foundation for future branding activities.
-SEO-friendly: Premium domains are particularly SEO-friendly as they closely match customer searches. Also, they always end in well-known extensions like ‘.com,’ ‘.io,’ ‘.net,’ and ‘.org.’
Four Reasons Your Business Needs a Premium Domain
1. It’s the Best Web Address for Your Company
We see with business leaders like Elon Musk, who waited ten years before purchasing the Tesla.com domain for as much as $11 million, and others, like Mark Zuckerberg, who went back for a premium domain name, that a premium domain name is the best strategy for building a solid digital identity and reputation.
These business leaders prioritized premium domain names enough to pay millions for them because only a premium domain name could help their business reach its full potential.
2. It Provides the Best Online Address for Your Company
Premium domains make it easier for customers to find your business online. Assume you’re starting a company, Handy Bags, that sells bags for women. A premium domain name, such as handybags.com, is a significantly better option than bags4sale.tk since it matches your brand’s name and increases your business’s visibility on the internet so your customers can find you.
3. It Makes it Simple to Establish Credibility and Trust
Utilizing a premium domain improves your company’s image and dependability. For example, between handybags.com and handybags.you, which one looks more credible and which looks like a spin-off? The answer is obvious, handybags.com appears and sounds more trustworthy.
Customers are far more inclined to visit and buy from trusted websites. And premium domains provide websites with this credibility.
4. It Stops the Domain Name From Falling Into the Hands of a Competitor
For the final example, let’s consider our fictitious business, Handy Bags. What would happen if another bag business already owned handybags.com? You’d lose most of your organic search traffic to another company.
If you do not get a premium domain for your website quickly, a competitor will do so first and either harm your prospects of online success or sell it to you for a greater price.
Make the Purchase: Invest in a Premium Domain!
Premium domains may be expensive on the secondary market, but trust us when we say they are worth it! If you must leave with one thing today, let it be that every startup needs a premium domain to develop a solid online brand identity and web presence.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed over 1 million names and curated a collection of the best available names on the web today. We are the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.
January 29, 2021
10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts
The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success...
January 15, 2021
A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions
When a giant like Apple makes moves, it affects everyone working in the digital space. For better or...
December 31, 2020
10 Instagram Hacks You Should Know About Going Into 2021
With more than a billion users, Instagram has grown into a social media platform that marketers can’t ignore....
November 21, 2022
Creating a Successful Video Content Marketing Strategy: An Ultimate Guide
Videos are excellent instruments for attracting leads and spreading brand awareness. People spend an average of 2.5 hours...
October 28, 2022
Tips to Improve Your SEO With Each Blog Post You Write
If you are looking to improve your SEO with each blog post you write, there are a few...
October 28, 2022
Ways To Improve Healthcare Digital Presence And Reach HCPs Easily
Healthcare is the field of medicine that deals with the diagnosis, treatment and prevention of disease, illness, injury...
October 28, 2022
How Important Is Proofreading For Email Marketing
Proofreading your email marketing content is essential for several reasons. First, it ensures that your content is...
October 28, 2022
Why Backlinks Are a MUST for Better SEO Ranking?
There are several ways to improve your SEO ranking but one factor that is frequently overlooked is the...
October 11, 2022
4 Reasons Social SEO is Important for Your Business
Does social media influence your appearance and ranking on Google and other search engines? Do likes, shares, comments,...
October 11, 2022
A Marketer’s Guide to macOS Ventura: Top 5 Features
Apple makes fall interesting for all Mac users. It’s the time of the year when a new operating...
October 7, 2022
The Basics of TikTok SEO
Add SEO to Your TikTok Marketing Strategy Google has become a victim of its own success—with so much...
August 23, 2022
Taktical Digital Announces Acquisition Of KonvertLab
New York-based growth marketing agency, Taktical Digital, has acquired KonvertLab, a B2B / Web3 and SaaS growth marketing...
August 22, 2022
Taktical Growth Hacks #269
Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here. In this...