TikTok Affiliate Marketing: A How-To Guide

In today’s digital landscape, affiliate marketing is a powerful tool for brands and influencers alike to increase their reach, attract more customers, and earn extra income. This strategy has been used successfully on social media platforms such as Instagram and YouTube, but TikTok offers a unique opportunity to take advantage of the app’s young and growing userbase.

In this post, learn about what exactly TikTok affiliate marketing entails and how your brand can benefit from promoting products and servicing using this powerful tool.

Why You Should Consider TikTok Affiliate Marketing

The social media platform TikTok now boasts a staggering 1 billion monthly active users. Unsurprisingly, it has also been downloaded more than any other app on both Android and iOS stores globally in 2021 and 2022 – surpassing Facebook, Instagram and YouTube.

On top of that, It enjoys higher engagement than the above-mentioned platforms too. TikTok has been reported to have the highest engagement rates per post, both for micro-influencers and mega-influencers. And it comes as no surprise that affiliate marketing performs well when a captivated audience is supplied with engaging content.

A high level of engagement, in combination with diverse demographics, puts TikTok on top of the most efficient affiliate marketing platforms for raising brand awareness, attracting new customers and strengthening loyalty.

When to Use TikTok Affiliate Marketing

Product launch

TikTok is a great platform to launch your product as it has such an active user base. Using influencers on the platform lets you tap into their fan base and reach new customers quickly.

Seasonal sales

The platform thrives on quick trends and allows brands to create seasonal campaigns targeting users with specific interests. Whether it’s a special promo or a seasonal sale, the nature of TikTok’s instant gratification works in brands’ favors when it comes to promoting limited offers.

Increase brand awareness and loyalty

TikTok can help brands break through the noise and reach a larger, more engaged audience. With its powerful algorithms, TikTok also helps create brand loyalty by personalizing content for specific users to keep them engaged.

How Does Affiliate Marketing on TikTok Work?

Affiliate marketing is the process of utilizing TikTok’s platform to publicize an advertiser’s products and services in return for a commission or payment. Affiliate marketing on TikTok can be done either directly between a brand and influencers or via an affiliate network. A good TikTok ads agency should assist with product selection for content creators, organize the sales process and manage creator remuneration.

How to Do Affiliate Marketing on TikTok

As a brand, you want to make sure that your affiliate marketing efforts bring the highest ROI and reach the right audience. Just like with any marketing campaign, it’s important to do the prep work before execution.

Get a clear understanding of your audience

Crafting your marketing strategy should always begin with researching who you are targeting. Research your audience based on your existing customers and use competitor analysis. Try to understand what problems your potential audience is trying to solve by following certain content creators.

Create a budget

Then, you will need to decide how much money you can allocate for your affiliate marketing campaign. To get the most out of your budget, set a goal and only use resources that are necessary. If you’re new to affiliate marketing in general or on TikTok, you might benefit from working with an agency that will help you plan out the right budget based on your goals and objectives.

Set a goal for your campaign

Once you know who your audience is and have a budget setup, it’s time to start setting goals for the campaign. For example, if you want to increase sales of a certain product or service, determine how much revenue should be generated with the help of affiliate marketing. Direct revenue is the most common goal for an affiliate marketing campaign, but you can also look at such objectives as brand awareness and brand loyalty.

How to Outsource the Right Affiliates

It is essential to discover the TikTok influencers your audience follows and cultivate relationships with them to turn current followers into regular customers. Here are a couple of ways how to outsource affiliates if you’ve already got a clear understanding of your audience, a budget, and goals. These three will massively impact the people you’ll be working with.

Here is how to find affiliates on TikTok:
  • Use the discovery section
  • Study competitors and like-minded brands
  • Work with a TikTok agency
  • Browse hashtags


As much as it is important that affiliates are “on brand” and speak the same language, it can be a good idea to draw outside the lines to connect with fresh audiences outside your existing pool.

Important to remember: for those with accounts of over 10,000 followers, affiliate links can be placed directly within the video. However, all other users must include these links in their bios instead. To maximize traffic and product clicks, you might want to choose to work only with content creators whose following is above 10k.

Using Promo Codes

Offering your affiliates coupon codes is a great way to entice the promotion as their audience directly benefits from an exclusive offer. Ask affiliates to mention the discounts in any videos or captions associated with your brand. This will also allow you to directly track the performance of each individual affiliate based on the code redemption.

Get Started With TikTok Affiliate Marketing

Starting a fresh influencer marketing tactic, particularly on an unfamiliar platform, can overwhelm you. Constructing a dependable group of partners needs more time and effort, even for companies with prior experience creating affiliate programs. Yet, when armed with the essential knowledge of top practices and support, brands can set up TikTok affiliate marketing strategies that generate considerable returns.

Taktical Digital is the ideal partner for streamlining your TikTok affiliate marketing from beginning to end. If you want to get started with affiliate marketing or optimize your existing TikTok advertising campaigns, contact us today.

Perrin Jackson

Perrin Jackson

Perrin Jackson

Perrin Jackson

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