Rachel Zoe - Box of Style
Box of Style is a subscription service aimed at fashionistas who appreciate value just as much as luxury. Four times a year, subscribers receive boxes containing each season’s fashion essentials. Each box offers over $400 worth of products. A Box of Style membership costs $99.99 per quarter.
The Taktical approach
Our team helped Rachel Zoe achieve their goals by producing copy that suggested the true value of the products and compared it to what customers actually paid for them. We also prioritized grabbing and keeping the attention of leads with new and dynamic creative that both caught their eye and answered their questions.
Demand was apparent from the start. We responded by strategically segmenting our audiences and periodically expanding them. This was key to sustaining our numbers. The results speak for themselves.
Goals and challenges
Rachel Zoe approached Taktical with a starting monthly budget of $30k. The task: attract customers while keeping the cost per website purchase under $100.
Our challenges? Generating copy that simultaneously answered customer questions and demonstrated the value of the products, while also regularly updating creative and design features to ensure consistent audience engagement.
Results
