Grow Your Business With an Award-Winning Facebook Ads Agency
Increase your sales and reach on Facebook with Taktical Digital.
Leveraging an expert Facebook agency for your business
- Build your brand presence
- Spread awareness
- Drive discovery and engagement
- Generate leads
- Increase sales and conversion
- Encourage customer loyalty
Since our start in 2014, we’ve been motivated to drive growth for our clients using data-backed strategies and innovative approaches. Now as an award-winning Facebook ads agency, we’ve developed proven strategies and a comprehensive portfolio of success stories.
Facebook isn’t just Facebook anymore
Meta is continuing to expand and increase interoperability between its platforms, from Facebook to Instagram to WhatsApp. Over 77% of people on the internet use at least one Meta platform – that’s an audience of almost 3.6 billion that you can tap into. With an expert Facebook advertising agency like Taktical Digital as your partner, your brand can take advantage of the entire ecosystem to propel your business forward and maximize ROI.
Business growth through Facebook ad, simplified
By working with Taktical as your Facebook marketing company, we can help you get the most out of Meta’s platforms and their advantages, including:
- Building your brand presence
- Spreading awareness
- Driving discovery and engagement
- Generating leads
- Increasing sales and conversion
- Encouraging customer loyalty
Why does your business need a Facebook Ads agency?
Capitalize on all of Facebook’s many features designed specifically for marketers.
Stats prove that year after year, Facebook’s popularity continues to grow at lightning-fast speed.
For example, by the end of 2013, the relatively new platform had around 757 million daily users. As of 2023, Facebook had over 2 billion DAUs. Take advantage of this exponential growth to reach your audience with professional Facebook advertising services.
In 2023, Facebook generated nearly $32 billion in revenue. The company has seen an over 68% increase in their stock value in the last 12 months. And, approximately 97.5% of Facebook’s revenue comes from Facebook ads.
Consider that Facebook yields an average of 8 billion daily video views, and it becomes clear why your brand has plenty to gain from a Facebook advertising agency.
The Taktical approach to Facebook marketing
As a leading Facebook ads agency, we have a proven track record of success with leading names like Rachel Zoe – Box of Style and Mavi. Following a methodical and data-backed approach, our team of experts run Facebook marketing campaigns in a way that guarantees results, whether your main KPIs are related to revenue or brand awareness (or both).
Kickoff & discovery
Your dedicated team at Taktical will sit with you and discuss your business model, strategies, and goals for your Facebook ad campaigns from the inside out.
Audience creations
Our team will assemble a strategic plan for tone, cadence, and sequence based on our discovery meeting, expertise, and best practices.
Creating Facebook ads and content
Then we’ll build initial sample creatives for approval. This includes imagery, video, and ad copy. We’ll create an entirely new set of assets each month.
Technical audit
Our Facebook advertising services include a technical audit of all behavior and conversion tracking on your site, making sure pixels are firing appropriately and reporting is correct.
Testing
Initial testing of new Facebook ads begins! Your team of Takticians will keep a close eye on all behavior, maximizing spend and allocating it efficiently according to performance.
Retargeting
We’ll help you recapture previous visitors or abandoned carts with high-performing Facebook ads proven to convert.
Facebook ad optimization
Once your campaign has been active for several days, your Taktical account manager will begin making high-impact optimizations to get the most out of spend and achieve the best performance.
Conversion-Rate Optimization
We’re a Facebook agency that’s not just about optimizing your ads but also your website. Using specialized software, we can test the best content to convert visitors into customers.
Facebook Case Study: Do Amore Jewelry
Over the course of three years, we were able to dramatically boost the sales and revenue related to Do Amore Jewelry’s Facebook advertising campaigns.
Who is Do Amore Jewelry?
Do Amore Jewelry sells the world’s most ethical engagement rings – all of their jewelry makes a positive impact by providing clean water to communities in need.
What were their goals?
Do Amore partnered with Taktical as their Facebook marketing company with the goal of increasing revenue and purchases at a scalable return on ad spend.
The process
Meticulous segmentation: We decided on a plan that would segment their Facebook audiences by gender. At the same time, we allowed those audiences to remain broad in terms of number of users. This allowed us to keep campaigns active for longer, which allowed Facebook to learn them more effectively.
Ad targeting based on intent: We optimized ads into two camps: people who were ready to buy and people who were interested but had not yet made a purchase. Then we engineered a retargeting campaign to reach those who had shown interest but not yet converted.
Challenges
Our primary obstacle was limited resources for Facebook advertising campaigns. Since Facebook ads in the past hadn’t performed well, the budget was initially limited.
Results
Why Taktical Digital as Your Facebook Agency?
Internationally recognized by the likes of The Manifest, Clutch, and UpCity for both performance and prowess, Taktical Digital is a premiere performance marketing agency.
Our team has earned international recognition by offering client-centric services and delivering results that help brands scale quickly in an increasingly competitive world. Through our unique approach called “Brandformance”, Taktical combines brand and performance into a unified strategy to create native, branded content that enhances watch time on average by 88%.
We’ve worked with brands you know and love
You’re in good hands – we’ve worked with clients across a variety of industries, including fashion, finance, and technology. Leading companies like Chase, Do Amore Jewelry, and Rachel Zoe, and growing startups alike have trusted us to optimize their campaigns through data-backed digital advertising strategies.
We’re ready to do the same for you.
Regardless of your goals, industry, company size, or budget, we want to help you boost your brand’s momentum with Facebook marketing. Contact us today to learn more about our Facebook ads agency and what we can do for you.
Facebook Ads FAQs
What does a Facebook Ads agency do?
A Facebook Ads agency specializes in creating, managing, and optimizing paid advertising campaigns on Facebook to achieve specific marketing goals such as brand awareness, lead generation, or sales. They use their expertise to target ads effectively, craft compelling ad content, and analyze campaign performance to maximize return on investment.
What is the difference between Facebook Ads and Meta Ads?
Facebook Ads are specific to the Facebook platform, focusing on advertising within Facebook’s ecosystem. Meta Ads, on the other hand, represent the broader advertising capabilities under Meta Platforms, Inc., which includes advertising on Instagram, WhatsApp, and other Meta-owned properties, offering a wider reach beyond just Facebook users.
Is Facebook still a good platform to advertise on?
Yes, Facebook remains a powerful platform for advertising, offering access to a vast and diverse user base. Its sophisticated targeting options and comprehensive analytics make it a valuable tool for businesses looking to reach specific demographics and measure ad performance effectively.
How do you know if you’re targeting the right audience on Facebook?
Knowing you’re targeting the right audience on Facebook involves analyzing audience engagement, conversion rates, and ad performance data. Adjusting targeting criteria based on demographics, interests, and behaviors, and continuously testing and refining your approach ensures that your ads reach the most receptive audience.
What is Taktical’s approach to optimizing a Facebook Ads campaign?
Taktical’s approach to optimizing a Facebook Ads campaign focuses on continuous testing and data analysis. By experimenting with different ad formats, targeting options, and creative elements, they identify what works best for your specific audience and goals, ensuring that each campaign is more effective than the last.
Which type of business gets the best result out of Facebook Ads?
Businesses of all types can achieve great results with Facebook Ads, especially those with well-defined target audiences and clear objectives. Retail, ecommerce, local businesses, and service providers often see particularly high returns, thanks to Facebook’s extensive targeting options and broad user engagement. By utilizing a Facebook advertising agency, businesses can leverage specialized expertise to navigate the complexities of Facebook’s advertising platform, ensuring that their campaigns are optimized for the highest possible returns.
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