Fahlo

Fahlo partners with non-profit wildlife conservation organizations to sell products that let customers track real animals on an interactive map, supporting conservation efforts while encouraging a genuine connection with nature.

Challenges & Goals

The primary challenge was scaling their business while maintaining an efficient return on ad spend (ROAS). So our paid media team was tasked with attracting new customers, increasing purchase volume, and boosting revenue – all while maintaining and maximizing efficiency.

Strategy

Our multifaceted strategy focused on expanding Fahlo’s reach on paid media channels beyond conventional, animal-based interest targeting.

By leveraging broad targeting across the U.S. and eventually into international markets like Canada, the UK, Australia, and the EU, our team significantly widened Fahlo’s audience.

Additionally, we built ads that centered around the animals themselves, highlighting them as the core selling proposition and creating compelling content that resonated with diverse audiences.

A key component of this was partnering with influencers and content creators to design videos that resonated with diverse audiences – then turn these into high-performing ads.