4 Advantages Of Using Google And Facebook Ads For Your Online Store
An online store can be a great way to make money. With that said, the customers are not going to come to your store on their own. You need to reach them where they are and do a little advertising if you want to have any chance of success. If you are looking to give your online store a boost, advertising online should be at the core of your strategy. Your business sells online and your customers buy online – that makes digital marketing a vital part of the operation. For businesses that operate in e-commerce, Facebook ads and Google ads happen to be some of the best options. While the two ad platforms may operate in different ways, they actually offer some of the same benefits. In this post, we are going to look at four advantages of using Facebook and Google ads. 

Massive Reach

One of the biggest advantages these two platforms have in common is the reach. Facebook has more than 1.8 billion daily active users and Google handles more than 3.5 billion searches per day. When you consider those levels of activity, it creates a considerable amount of opportunity for advertising. The key difference is how you are reaching the audience. When you look at Google’s search ads, you have an audience that is searching for information or trying to find something. With Facebook, you have an audience that is causally scrolling looking for something to catch their attention. 

Raise Awareness

With such large audiences, Google and Facebook ads are great for raising awareness. The more customers see your messaging and branding, the more familiar they will feel with your brand. Along with that, it will put your online store at the front of customers’ minds when it comes time to buy the types of products you sell. Google search ads can do a little to raise awareness, but Google video ads and display ads tend to perform better for this purpose. On Facebook, you have a range of advertising options you can place in the feed of users to increase awareness. However, the maximum effect comes when consumers experience your branding and messaging through multiple platforms. This is one reason to work on Google ads while also using a Facebook ad account.  

Push Traffic to Your Store

Both options can also be incredible for driving traffic to a website. Unless you are creating the worst Facebook ads, you should see an uptick in traffic not long after launching a campaign. For Google ads, you can see significant returns by going with their search engine marketing options.  While both can be great for generating traffic, there can be a difference when it comes to the types of traffic you can expect. With search ads from Google, you are likely to see an audience that has more intent since they are already searching for products like yours. With Facebook ads, you might catch people at different stages of the funnel. That means it can be a good opportunity to direct them to information resources or a landing page that could help to seal the deal.

Affordable Advertising 

Both Facebook and Google offer affordable options for reaching and acquiring customers. They both also offer options for remarketing. If you want to know how much do Google ads cost or determine the cost of Facebook ads, you will have to consider a few variables. No two campaigns cost the same with either platform, but both are affordable. Both Facebook and Google use an auction model to sell ads. That means you set a maximum price for what you are willing to pay for placement. Along with that, the type of ad and the payment metric have an impact on cost. As an example, paying for impressions will have a different cost than paying for clicks. Regardless of which platform you use, you will need to develop a bidding strategy to maximize your placements without overpaying for ads. These are just a few of the advantages of using Google and Facebook ads. As you can see, they do share many of the same advantages, but they reach consumers in different ways and at different stages of the buyer’s journey. That is why it is often better to deploy a strategy that takes advantage of both ad platforms. When you take the best Facebook ads and combine that with a Google ads campaign, the two can work together to create a more effective marketing strategy.




Recent Articles

10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts

The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike! If you’re one of those campaign managers who dream of acing their Google Ads campaign for an improved ROI or just gain better exposure, we do understand your end of the hustle. However, truth

A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions

When a giant like Apple makes moves, it affects everyone working in the digital space. For better or worse, ecommerce businesses and digital marketing agencies have to be aware of the decisions Apple makes and do what they can to adapt. Back in June of 2020, Apple released a preview of iOS 14. While most people were focused on the

10 Instagram Hacks You Should Know About Going Into 2021

With more than a billion users, Instagram has grown into a social media platform that marketers can’t ignore. Instagram marketing offers some of the best opportunities for building your brand, raising awareness and it is one of the best platforms for engaging with your customers. You probably already know about Influencer marketing and affiliate campaigns. Part of what makes Instagram

5 TikTok Marketing Agencies That Get Results

TikTok’s massive user base, averaging about 1.1 billion users per month, makes it an obvious choice for businesses looking for a high ROI in their marketing efforts. Yet, the high engagement of users, creative opportunities, and expanding range of advertising options with global reach make it a powerful platform that can be difficult to master. That’s why you need to

How to Create a Killer TikTok Marketing Strategy: A Step-by-Step Guide

TikTok has become a game-changing platform in recent years, swiftly capturing the attention of millions around the globe. Because of this, a robust TikTok marketing strategy is no longer just a good idea—it’s essential. In 2021, TikTok achieved a major milestone by reaching over 1-billion monthly active users. This meteoric rise underscores the importance of using TikTok for marketing. TikTok

7 Essential Steps to Supercharge Your B2B SaaS Marketing

In today’s rapid B2B SaaS climate, with the market soaring to $154.6 billion in 2022, you can’t just rely on an innovative software solution. It’s also essential to have a killer marketing strategy to make your SaaS product shine. To ace this competitive realm, marketers need a dynamic strategy grounded in real understanding. Here, we cut through the noise and

Have we gotten your attention yet?