Common Mistakes People Make When A/B Testing

Whenever you’re creating web content, it’s easy to make assumptions about what your audience will respond to. Unfortunately, this way of thinking doesn’t always yield optimal results.

A/B testing is a common (and easy) way to test your site’s CRO, if done correctly. If done incorrectly, however, this method can leave you frustrated and broke. So, to save you time and money, here’s what you should avoid when A/B testing your content.

Testing One Element At A Time

While it’s fine to change just one element of your media per test, this approach usually ends up being problematic. For starters, it’s time consuming.

According to Peep Laja, sites that already have a steady stream of traffic take two to four weeks to test. For other websites, it takes even longer. If you lack the resources, testing just one element per month is an unreasonable way to find the trick to a high-converting page.

Small Changes Rarely Bring Big Returns

In general, subtle changes to your page are less likely to yield a big payout. If your business is small (read: does not generate billions of dollars a year) then a 4-5% increase in conversion rate will not make a difference in your return.


It’s All About The Viewers

Your CTA button, copy, and hero might all be in the wrong place, but are you going to test each item individually to see where the problem lies? Hopefully not.

Adjusting a headline or button color is a quick and easy fix, but let’s face it: If your content doesn’t resonate with your audience, then your site will never optimize conversions.

You’re Testing Too Much

While the goal is to optimize your site, it is possible to test too much. If you test two completely different formats with different colors, form fields, headlines, etc., you may find that one clearly works over the other. However, with so many elements changed, you’re likely to not know which was the deciding factor. This is how you realize you’re testing too much.

The solution? Keep the testing variations at a minimum, and maintain a strict record of what’s being altered within each test. At any point, you want to be able to refer to a version and know what made it succeed or fail.

While A/B testing is time consuming, performance marketers all agree it’s worth the effort. Just remember, luck isn’t something that comes along often. If you want to see results, you’ll need to take a methodical, scientific approach that works for your individual business.





Recent Articles

10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts

The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike! If you’re one of those campaign managers who dream of acing their Google Ads campaign for an improved ROI or just gain better exposure, we do understand your end of the hustle. However, truth

A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions

When a giant like Apple makes moves, it affects everyone working in the digital space. For better or worse, ecommerce businesses and digital marketing agencies have to be aware of the decisions Apple makes and do what they can to adapt. Back in June of 2020, Apple released a preview of iOS 14. While most people were focused on the

10 Instagram Hacks You Should Know About Going Into 2021

With more than a billion users, Instagram has grown into a social media platform that marketers can’t ignore. Instagram marketing offers some of the best opportunities for building your brand, raising awareness and it is one of the best platforms for engaging with your customers. You probably already know about Influencer marketing and affiliate campaigns. Part of what makes Instagram

Your Step-By-Step Guide To Building a Powerful Growth Marketing Strategy

With nearly 70% of the world connected online, a robust growth marketing strategy is not just beneficial, it’s imperative. A well-rounded, data-driven approach is your ticket to standing out, making an impact, and driving continuous growth in an increasingly competitive landscape. A growth marketing strategy encompasses more than just a plan to increase revenue. It also requires you to understand

How to Use SEO in eCommerce to Drive Traffic and Boost Sales

To be successful in eCommerce, it’s not enough to have just an awesome product line. With the market growing exponentially, ensuring you can promote your online store amidst the digital crowd is crucial. The key cutting through all that noise? Visibility by leveraging SEO in eCommerce. Retailers need to be armed with a proactive and resilient SEO strategy that’s rooted

How to Build An eCommerce Landing Page That Converts

Your eCommerce landing page stands as a linchpin in converting casual browsers into committed buyers.  Unlike the other pages of your online store, eCommerce landing pages must be meticulously crafted to drive a singular action – whether that’s a purchase, a sign-up, or exploration of a new product range. Your eCommerce landing pages should provide a focused narrative to your

Have we gotten your attention yet?