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Get The Facebook Pixel Helper Extension And We’ll Show You How To Use It

July 20, 2021

If you want to make the most of your Facebook ads, then setting up a Facebook Pixel is essential. A pixel helps businesses better understand their audience based on the activities they participate in on Facebook. Specifically, this analytical tool can be used for the following:

Find new people who will be interested in your business
Drive sales by reaching the right audience
Provide accurate reports about how your ad performed

While a Facebook Pixel is an incredible tool, it’s not always easy to tell if it’s working correctly, which is why the Facebook Pixel Helper, a Google Chrome extension was invented. Whether you’re just beginning to try Facebook Pixels, or you’re a marketing expert, you can benefit from using a Facebook Pixel Helper. What is a Facebook Pixel Helper? The Facebook Pixel Helper is a troubleshooting tool that will tell you if your pixel implementation is working properly. It then counts the number of pixel events, which include successes, errors and warnings. The Helper will then suggest ways of making the performance of your Facebook ads better. Steps to Install the Facebook Pixel Helper Chrome Extension Installing the Facebook Pixel Helper couldn’t be easier. Here are the steps to install this tool successfully.

Download Google Chrome
Visit the Google Chrome Store
Type in “Facebook Pixel Helper” where it says search
Press “Add to Chrome”
Press “Add Extension”
Check that the Pixel Helper icon is now located in your address bar. It will have a “</>” symbol.

Is the Facebook Pixel Working?

When the Pixel Helper icon is blue, this means that your Facebook Pixel is showing on that page. If your Facebook Pixel Helper is not blue, then you will need to set up your Facebook pixel and place the code on your website. Common Notifications from the Facebook Pixel Chrome Extension

No Pixel Found: The Helper can’t find any code supporting a pixel. Verify that your Pixel ID on Facebook is correct and that the code is embedded onto your webpage.
Invalid Pixel ID: Go back to your Facebook Ad and make sure the Pixel ID matches the one you have embedded on your website.
Not Standard Event: This means that the Pixel Helper does not recognize the event you are choosing to monitor on your webpage. If you created an event on purpose that is not recognized, then you can ignore this message, but it is recommended for feedback purposes that you use standard events, like “Purchase” and “Subscribe.”
Pixel Could Not Load: This likely means that your pixel code was embedded incorrectly. Try rewriting the code.
Duplicate Pixels Found: Try to stick to one pixel per page as it increases the accuracy of reporting on an advertisement.
Pixel Activated Multiple Times: This means that the code for your pixel has been embedded in multiple places on a single webpage. You should delete these codes except for one to prevent confusion.

Now that you know how to use the Facebook Pixel Helper Chrome Extension, you can have peace of mind knowing that your Facebook Pixel has been implemented correctly. However, you’re not done! You will soon receive lots of data and insight into how your ads are performing and what you can do to make them better. All of this can be overwhelming if you’re new to Facebook ads, which is why many seek out the support of a digital marketing agency.

Chloe

10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts

January 29, 2021

The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike! If you’re one of those campaign managers who dream of acing their Google Ads campaign for an improved ROI or just gain better exposure, we do understand your end of the hustle. However, truth

A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions

January 15, 2021

When a giant like Apple makes moves, it affects everyone working in the digital space. For better or worse, ecommerce businesses and digital marketing agencies have to be aware of the decisions Apple makes and do what they can to adapt. Back in June of 2020, Apple released a preview of iOS 14. While most people were focused on the

10 Instagram Hacks You Should Know About Going Into 2021

December 31, 2020

With more than a billion users, Instagram has grown into a social media platform that marketers can’t ignore. Instagram marketing offers some of the best opportunities for building your brand, raising awareness and it is one of the best platforms for engaging with your customers. You probably already know about Influencer marketing and affiliate campaigns. Part of what makes Instagram

Your Step-By-Step Guide To Building a Powerful Growth Marketing Strategy

November 16, 2023

With nearly 70% of the world connected online, a robust growth marketing strategy is not just beneficial, it’s imperative. A well-rounded, data-driven approach is your ticket to standing out, making an impact, and driving continuous growth in an increasingly competitive landscape. A growth marketing strategy encompasses more than just a plan to increase revenue. It also requires you to understand

How to Use SEO in eCommerce to Drive Traffic and Boost Sales

November 15, 2023

To be successful in eCommerce, it’s not enough to have just an awesome product line. With the market growing exponentially, ensuring you can promote your online store amidst the digital crowd is crucial. The key cutting through all that noise? Visibility by leveraging SEO in eCommerce. Retailers need to be armed with a proactive and resilient SEO strategy that’s rooted

How to Build An eCommerce Landing Page That Converts

November 6, 2023

Your eCommerce landing page stands as a linchpin in converting casual browsers into committed buyers. Unlike the other pages of your online store, eCommerce landing pages must be meticulously crafted to drive a singular action – whether that’s a purchase, a sign-up, or exploration of a new product range. Your eCommerce landing pages should provide a focused narrative to your

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