What is Market Segmentation?Market segmentation is the practice of sectioning your audience into specific groups based on their activity and interests. PPC campaigns are likely the most common instance in which businesses first encounter market segmentation. Simply put, you’re able to segment your audiences into sub-groups that share similar outlooks on why your business interests them. Why is this method so effective? It’s a more personalized approach to connecting with your audience. Think of it as looking at your audience not as one whole group who wants to know what you’re about but as little pockets of reasons why your business rocks. By addressing their interests head-on and getting more specific with marketing efforts, you’re more likely to seal the deal and turn the interested viewers into satisfied customers.
Types of Market Segmentation (With Examples!)There are different ways to approach market segmentation. The most common practices include a variety of strategies to splitting your audience in a proactive matter:
- Behavioral Segmentation
- Engagement Segmentation
- Location Segmentation