For years, despite the clamboring of fans everywhere, Nintendo had stubbornly refused to develop mobile games. Perhaps it was the success of SEGA and Capcom ports on the mobile platform, perhaps it was the underwhelming performance of the Wii U, or maybe a combination of pressure from investors and falling stock, but in 2015, Nintendo realized sequestering themselves from the massive mobile market, was acting against their best interest. Early that year, CEO Satoru Iwata announced that Nintendo would finally be coming to smartphones.
Almost exactly a year later, Nintendo took their first steps into the mobile landscape with the social app Miitomo. The app immediately jumped to the top of the charts, but the success was short lived. A recent report showed that the app is in decline and Nintendo is having trouble maintaining active users.
Enter Niantic Labs. The San Francisco based company was founded by John Hanke as an internal startup within Google in 2010. Over the next four years, Niantic rolled out two mobile games, one of which was Ingress, an augmented reality game which would later become the basis for Pokemon GO. Only one year ago in 2015, Niantic officially split from Google, but Google, along with Nintendo and the Pokemon Company, quickly saw an opportunity and the three became majority investors in Niantic, pledging $30 million combined to support Niantic’s future projects. Thus Pokemon GO was born. A year later, Pokemon GO was released and Nintendo stock jumped 35% due exclusively to Pokemon hype. Over night, Pokemon became a worldwide phenomenon. But it’s not simply coincidence or luck. Pokemon GO relies heavily upon several factors that create the perfect formula for the game.
The app relies heavily on the nostalgia of people who grew up with the Pokemon GameBoy game and TV show. Catching a new Pokemon mirrors the excitement of opening a brand new pack of Pokemon cards and adding them to your collection. Additionally, for people who didn’t grow up knowing all the words to the Pokemon theme song, there’s an air of excitement in discovering a Pokemon you’ve never seen before or seeking out the strange silhouette displayed in the “nearby” menu.
Despite being relatively primitive in its implementation (and limited by the power of the smartphone) Pokemon Go takes advantage of augmented reality technology to make the game even more fun. A game that could easily be simply flicking a Pokeball at 2D rendering of a Pokemon on a pre-rendered background, but Pokemon Go chooses to immerse its user base by placing the well-designed models in the real world to emulate the experience of the GameBoy games.
With the steady decline of the WiiU, the failure of StarFox 0, and Mighty No. 9, as well as rapidly falling stock and multiple other missteps, Nintendo needed a win before the release of its new console, the NX, in 2017. At the same time, fans were clamboring for anything Nintendo and Pokemon GO launched at just the right moment, giving fans (and newcomers) exactly what they need–an AR app with Nintendo IP and the promise of longevity.
January 29, 2021
10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts
The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success...
January 15, 2021
A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions
When a giant like Apple makes moves, it affects everyone working in the digital space. For better or...
December 31, 2020
10 Instagram Hacks You Should Know About Going Into 2021
With more than a billion users, Instagram has grown into a social media platform that marketers can’t ignore....
June 21, 2022
Taktical Growth Hacks #259
Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here. What's in The...
June 21, 2022
How to Increase Social Media Engagement: A Guide for Marketers
Social media is one of the most popular sources of information for customers. About 55% of people learn...
June 16, 2022
7 Preparations to Take Before Using Facebook Marketing in Your Campaign
In our digital economy, businesses of all sizes can reach more customers than ever before. Social media has...
June 13, 2022
Taktical Growth Hacks #258
Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here. Growth Hack #1 Optimize,...
May 19, 2022
6 Email Subject Lines Your Audience Will Love
Email marketing has everything to do with first impressions. Creating appealing email newsletters that your recipients open and...
May 9, 2022
Ten Ways to Grow Your Twitch Channel in 2022
Twitch provides you with a rich and live streaming platform full of fun, online fame, and passive income....
April 29, 2022
5 Landing Page Hacks with Massive Conversion Impact
What's your landing page conversion rate? If you're like most businesses, chances are you fall somewhere around the...
April 13, 2022
The Benefits of Digital Marketing Courses
The scope of digital marketing is ever-growing. New endeavors are zeroing in on digital marketing to help their...
December 20, 2021
Using Instagram as a Shopping Platform
Using Instagram as a Shopping Platform If you are in eCommerce, you can’t afford to ignore Instagram marketing....
December 17, 2021
4 Reasons Why Reddit is the Best Place to Advertise
4 Reasons Why Reddit is the Best Place to Advertise If you’re looking for an alternative to Facebook...