Taktical Growth Hacks – #121

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Taktical growth hacks

Growth Hack #1 – Bust Into a New Market With LinkedIn:  

LinkedIn allows you to search inside your network, up to 3rd connections. This can end up limiting you when you are entering a new market and have a lack of connections.

Here is a hack to overcome this barrier and boost your sales in a new market: 

Go to Google and search:site:linkedin.com/in/ AND [job title]site:linkedin.com/in/ AND [company]site:linkedin.com/in/ AND [skill/category]site:linkedin.com/in/ AND [company] AND [job title]site:linkedin.com/in/ AND VP OR SVP OR EVP OR Director OR Manager OR SalesOps

Source: growthhackingidea.com

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Growth Hack #2 – Red-Heads Get the Clicks:

Matthew Woodward ran a funny experiment through Facebook ads. 

He set 3 advertising campaigns. Everything was identical except for the image:

– Blonde woman 

– Brunette woman 

– Red-headed woman

Can you guess the result?

The ad with the image of the red-headed woman achieved a 40.4% higher CTR than the image of the brunette woman and a 66.6% higher CTR than the ad with the blonde woman. Weird.

Source: MatthewWoodward.com

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Avoid False Promises

Growth Hack #3 – Avoid False Promises for 2X Higher Cold Email Response Rate:

Researchers sent cold emails to a thousand of the busiest business people in America: C- and VP-level executives from the Fortune 500 and the Inc 500.

They A/B-tested 2 different subjects and the same body:

1. “Quick Question”

2. “15 Second Question for Research on Annoying Emails”

Results: 

The open rate was almost the same: ~50%. 

But! 

By over-promising on the time commitment with the “15 Second” subject line, they turned some recipients off. As a result, reply rates were very different:

1. “Quick Question” — 66.7% of total replies

2. “15 Second Question …” — 33.3%

That’s a difference in response rate of over TWO TIMES.

__________________________

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Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
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